On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Cute cell phone cases

We’d be lying if we said our cell phones weren’t attached to us for the majority of our day, so why not personalize them? They are an extension of us after all.  The temptation to purchase was real when searching the web for the cutest phone cases. Have a look for yourself! Cute right?

Media, Darling: Janna Zittrer

After graduating with a degree in journalism from Ryerson University, Janna Zittrer started her career at FLARE in Toronto. In 2008 Janna returned to her hometown of Montreal and became the magazine’s Montreal correspondent. Since then Janna has written for a number of publications including LOULOU, The Globe and Mail, Globe Style Advisor, GLAM, enRoute… Read more »

Yum yum: Spring cocktails

Spring has sprung and so has our need for delicious, refreshing cocktails because what’s warm weather without a little alcohol? It’s the perfect time to stop by our patio of choice and dig deep into the drinks menu. Perhaps you’re feeling ambitious and creative so you opt for dusting off your shaker and creating your… Read more »

Fashion-able: Denim trends for spring

Continuously reinvented, denim is the one fabric that we will never tire of seeing on and off of the runway. This spring is no different for the versatile fabric; it’s really all about wearing denim any way but boring. For that, we’ve prepared a list of fun denim pieces for you to include in both your casual and formal… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Tuesday, April 21 – Sunday, April 26: Arts & Fashion Week Fashion Art Toronto (FAT) Arts & Fashion Week, celebrates more than 200… Read more »

Yum yum: Healthy food trends for 2015

Every new year brings additional health trends to keep up with, and 2015 is no different. Over the years we’ve learned to steer clear of processed foods, aspartame and preservatives and welcome organic local food, coconut oil, kale and quinoa into our healthy diets. But it looks like 2015 will be the year of weird looking foods… Read more »

Media, Darling: Libby Roach

Libby Roach is a photographer and writer with a fetish for food. Okay, fetish is a strong word, but food dominates her Insta, Flickr and other social media shares. Dominates… hmmm, also not a great choice of words. Conversely though, she’s a pretty decent writer, contributing to BlogTO, Vv Magazine (View the Vibe), Post City… Read more »

Weekend Getaways

While of course we love life in the 6, everyone needs a break once in a while. Whether it’s a quick getaway for some peace and quiet, to be one with nature or to discover a new area, it’s always a good idea to go on a jaunt sans-passport. Looking for a nice retreat? Here… Read more »

PR Girl’s Guide to transitional outfits

This time of year can be quite tricky to dress for with rainy weather one day and sunny/windy the next. Bomber jacket or trench? Rain boots or mules? Tights or no tights? These are the questions we will be asking ourselves every morning for the next little while. To help you through these unpredictable times, we’ve prepared a… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Tuesday, April 14: Chef Nick Liu at The Chef’s House  Private dining with Toronto’s top chefs? We’re there. Every month, the The Chef’s House hosts… Read more »

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Janna Zittrer
Thu. April 23, 2015

Media, Darling: Janna Zittrer

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Wed. April 22, 2015

Yum yum: Spring cocktails


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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