On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

The Ex – Eat Drink And Play

Get your carnival spirits in motion and those appetites ready because The Ex is back! The Canadian National Exhibition (CNE) started last week and there’s a lot to do, so be ready. We should warn you, it can be a bit overwhelming at first but that’s why we’re here to help. Here’s the low-down on… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Monday, Aug. 18 – get your momonday on Spruce up your Monday blues by meeting some of the “nicest people” at speaker series momonday…. Read more »

Animals to follow on Instagram

ICYMI we love animals (just look up #rockitpromopups on Instagram and you’ll believe us) and we also really love Instagram (see: all of these posts). So today we’re combining a few of our favourite things into one super post about the most fashionable animals on Instagram that show up on our feeds daily and receive… Read more »

Media, Darling: Truc Nguyen

Truc Nguyen is the Senior Style & Market Editor at Flare magazine, where she edits the front-of-book shopping pages, styles beauty and accessories shoots and covers fashion week and other international style events for print and Flare.com. She’s a graduate of the Fashion Design and Communication and Culture programs at Ryerson University. Twitter: @trucnguyen Did… Read more »

JetSet: Vienna

It’s no surprise Billy Joel named a song after Vienna, as the former seat of culture in Europe, it is a hub of sophistication. If you’re looking to brush up on your European history, gorge on desserts, and have your breath taken away by a seemingly endless number of castles, you need to visit Vienna…. Read more »

Fave 5: Ice cold caffeine drinks

The middle of August is fast approaching and this means it’s time to get serious. Our goals for the last weeks of summer? Stay golden, take up permanent patio residence, and caffeinate exclusively with iced beverages. If you’re not one of the lucky few who can master all three at once, at least be sure… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Now until Aug. 17 – SummerWorks Festival Check out some of the best theatre talent Toronto has to offer, with cutting-edge performances from the… Read more »

Photo Friday: September Issues 2014

It’s that time of year again and we know you’re just as excited as we are to see what the fashion world has to offer for the new September covers. Just recently, we’ve started seeing a few covers roll out and they’re going to keep coming as this summer comes to a close. We’ve decided… Read more »

Media, Darling: Haley Mlotek

Haley Mlotek is the publisher of WORN Fashion Journal and a freelance writer. She lives in Toronto. Twitter: @haleymlotek Did you always want to be in the media? If not, what other careers were on the horizon? I didn’t, actually – I always liked to read and write, and I always loved magazines, but I… Read more »

PR Life: the modern businessman – accessorizing in the PR world

As appropriately stated in a previous fourth floor blog post, publicists represent their clients wherever they go. PR pros have lots to juggle, but have to look good doing it. The chunky necklace, chic blazer and a bold lipstick can easily be called staples in a PR girl’s wardrobe – but what about the guys… Read more »

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Tue. August 19, 2014

The Ex – Eat Drink And Play

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Mon. August 18, 2014

Round up: this week in Toronto

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Fri. August 15, 2014

Animals to follow on Instagram


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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