On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

PR Girl’s Guide to TIFF-friendly bags

Ladies of PR, it’s time to gear up for one of the busiest times of the season because TIFF is right around the corner! While it might be a bit soon to start plotting “casual” celeb run-ins, it’s never too early to start thinking about outfits, particularly the bag that will get you through it all. This year, don’t bother with… Read more »

Media Darling: Joanne Jin

Joanne Jin’s official title at SHARP Magazine is fashion coordinator, but she wears a lot of different hats. Some days she will be prop styling or wardrobe styling, planning and market editing the watch pages, interviewing for the Heroes of Menswear page, starting to write here and there, and handling some of the posts on… Read more »

Rants and Raves: Grown-up colouring books

With grown-up colouring books popping up everywhere from book shops to funky boutiques, their presence has been impossible to ignore lately. A lot of people have mixed feelings about their supposedly “therapeutic” and “stress-relieving” properties, but here #OntheFourthFloor we’re open to anything that can calm us down after a hectic day in the world of… Read more »

Fashion-able: Back to school, adult style

Remember the excitement of back to school shopping as a kid? The new backpack, the new shoes, the perfect outfit for the first day. We couldn’t wait to strut into the new classroom rocking our brand new duds. If you’re not going back to school this fall, we still think you deserve to feel that excitement, even if… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, Sept. 1: Spelling Bae Brush up on your orthography with a pint by your side. Hit up The Ossington this Tuesday for the much-loved Spelling Bae event. Sign up… Read more »

Fashion-able: Bike Friendly Fashions

Here #OntheFourthFloor we love riding our bikes to work, the park and anywhere in between. With so many bicycle-friendly lanes and paths throughout the city it makes perfect sense – plus it’s a great way to reduce our carbon footprint and squeeze in some exercise. The only downside is that it can be difficult to figure… Read more »

Media Darling: Perez Hilton

Since launching the celebrity entertainment blog PerezHilton.com in 2004, Perez Hilton has created a media empire that spans across online, publishing, television, radio, music and live events. In addition to his PerezHilton.com blog, which has become one of the leading sources for celebrity news amassing over 300 million hits a month, Hilton runs five additional digital properties focused on… Read more »

Yum-yum: Top food trucks in the city

The next time you plan on grabbing a bite to eat with friends, don’t bother making a reservation. The Toronto food truck scene proves a good dish doesn’t need to be served sitting down. Sometimes the greatest meals are devoured curbside, with nothing but a flimsy napkin and a good buddy who knows how to… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, Aug. 25: Vaguabond clothing swap Stop off tomorrow at the Voguabond Clothing Swap from 5 – 8 p.m. at Milk Glass Art Gallery for some swapping and socializing. It’s simple:… Read more »

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Thu. September 3, 2015

Media Darling: Joanne Jin


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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