On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Eyewear trends

Frayed denim? check. Off-the-shoulder tops? check. White Adidas? check. We give so much attention to fashion and the trends that come with different seasons, but for some reason, eye-wear always seems to fall on the back burner. This is baffling, since a large portion of the population relies on glasses to make the best use… Read more »

Round-up: This week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, August 29 – Monday, September 5: The Ex Don’t wait until the weekend to enjoy what the CNE has to offer. You might want to hop on a few… Read more »

Photo Friday: Kardashian Kids Style Moments

For the Kardashians, fashion is definitely a family affair. The next generation of Kardashians (North, Penelope, Mason, and Reign) have already proved they’re a major fashion force to be reckoned with. Whether they’re going to ballet class in tutus and baby Balmain, sitting front row in custom Givenchy, or reppin’ daddy in mini Yeezus Ts… Read more »

Media, Darling: Alicia Bell

Alicia Bell is a Toronto-based Kinesiologist, Personal Trainer, Strength Coach, Fitness Model, competitive Figure athlete and Track and Field Sprint Coach who has devoted her life to helping people reach their goals in fitness and sport. Alicia has modeled in and has written content for numerous publications. In recent years she’s been featured in commercials for Garnier… Read more »

Round-up: Our fave Netflix originals

Okay people, real talk, where would be be without the magical unicorn of the internet that is *Netflix*? (Don’t answer that, we don’t want to go there). The truth is that Netflix has become a life staple for many of us. It’s where we go to hide from our social lives, to procrastinate on productivity and… Read more »

PR Guide book: DJ Khaled Edition

When DJ Khaled’s released “All I Do is Win,” he probably didn’t expect to be winning in more ways than one. Six years later, he has become a inspirational speaker through his Major Key alerts and keys to success that he shares to his 6 million+ followers on social media. Here are five “major key” takeaways… Read more »

Round-up: This week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, August 22: Rap Season and Pigeons & Planes presents: A.CHAL Need a solid Monday pick-me-up? Don’t worry, we got you and your ears covered. With sounds like The Weeknd, A.CHAL (Alejandro Chal)… Read more »

Fave Five: Summer Reads

Whether you’re at the cottage, by the pool, or just snuggled up on your couch while the AC is on blast, summer is the perfect time to start a new book. With temperatures reaching over 40 degrees lately in Toronto, there’s nothing wrong with needing a little mental escape from your surroundings. We’re still waiting… Read more »

Media, Darling: Mel Hwang

Mel has been blogging since she was about 14 years old. She has worked under different blogs/publications, but has been blogging under the brand “Mel Inspired” for two years. Blogging has always been her creative outlet to connect with people and express/find herself. She went to school for political science where she studied in both French and English. Since… Read more »

Fashion-able: The Corset Belt

Underwear as outerwear is definitely not a new concept in today’s fashion world. Bra tops and slips under a blazer or layered over a basic tee (we see you Kendall Jenner) have started to become less risqué and more commonplace. But there is one item of lingerie that is definitely having a moment, and that… Read more »

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TOMS glasses
Tue. August 30, 2016

Eyewear trends

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Mon. August 29, 2016

Round-up: This week in Toronto

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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