On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Round-up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, May 30: Inside Out Film Festival (May 26 – June 5) From humble beginnings, Canada’s largest gay and lesbian film festival Inside Out is back in Toronto and bigger than… Read more »

Yum yum: Ice Cream Bucket List

I scream, you scream, right? The May long weekend has come and gone and the summer weather is upon us. This means that getting some high quality frozen deliciousness is a top priority. Lucky for you, we’ve done the heavy lifting and listed some of the very best ice cream that Toronto has to offer…. Read more »

DIY: Hair Masks for the Summer Heat

Get those crafty hands ready for some DIY hair action. The sun can cause your hair to turn brittle and dry without the proper care. But don’t worry – we’re your Summer Sixteen hair saviors *insert prayer hand emoji*. Without further adieu, here are four killer DIY hair masks to take your hair from fried to… Read more »

Fashion-able: The best of Cannes

Cannes Film Festival is debatably the most prestigious annual international film fest in the world. The festival premiers films of all genres and Cannes becomes a playground for the rich and the famous for the festival’s duration. With countless premiers to attend in both the daytime and the evening, Cannes’ red carpet looks can range from… Read more »

What’s filming in Toronto this spring/summer

Spring’s here, summer’s around the corner and it’s a busy season ahead for filming in Toronto. Last year Hollywood productions and established television series such as My Big Fat Greek Wedding 2, Suicide Squad and The Girlfriend Experience took over Toronto streets, but this summer you’ll be able to catch new and larger-than-life productions across… Read more »

Media, Darling: Ross Hull

Ross Hull has had a lifelong passion for weather and he’s excited to be putting his meteorological skills to work at Global News. Throughout his cross country travels Ross has reported on some of the biggest weather stories in Canada, including the national coverage in the lead up and aftermath of the historic Alberta floods… Read more »

Round-up: Toronto’s best breweries

It’s basically this simple: we love beer, and we love supporting local businesses. Frequenting local breweries is a great way to support the local economy while enjoying some ice cold brewskies made close to home. Take a read through the list of our favourite spots here in Toronto. We guarantee you’ll love the local flava…. Read more »

Fashion-able: ’90s revival

They say that what goes around comes around, and no we are not just quoting JT’s vintage smash hit (although Justin Timberlake is also in the midst of having a comeback). We’re talking fashion. ’90s trends are officially back in full force. We’ve experienced the revival of ’70s, the ’80s, and with trends coming and going faster… Read more »

Round-up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, May 16: Fort McMurray Charity Jam Return of the Mac Come out to Track & Field Bar this Monday and contribute to the rehabilitation of Fort Mac. All the proceeds earned… Read more »

Top five food festivals to visit in Toronto this summer

When three months of summer are squished in the middle of nine months of cooler (re: freezing) temperatures, maximizing your outdoor food experience is e-s-s-e-n-t-i-a-l. You don’t need to be a notable foodie to enjoy a food festival in Toronto, you just an interest in experiencing new foods. Fortunately many food festivals in Toronto are… Read more »

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Mon. May 30, 2016

Round-up: this week in Toronto

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Fri. May 27, 2016

Yum yum: Ice Cream Bucket List


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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