On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Round-Up: rock-it’s past Halloween costumes

Here #OnTheFourthFloor, we’re firm believers that we’re never too old to dress up for Halloween. So to get ready for Halloween 2014 (tonight!!!), we’ve rounded-up some of the staff’s best/most memorable costumes from the past. From French bakers to Frida Kahlo, take a trip with us down memory lane. Haley Greenberg as Holly Golightly Meredith… Read more »

#TBT: Best Celebrity Halloween Costumes

In honour of Halloween 2014, today we’re throwing back to a fave post of ours about the best celebrity Halloween costumes that we ran last year. Perhaps this can inspire a last minute costume for tomorrow night’s festivities? If you haven’t gotten into the spirit yet, here are a few fantastic celebrity costumes that certainly… Read more »

Round Up: HBD Miss Hello Kitty

This Saturday, one of our fave feline friends turns the big 4-0. Our girl Hello Kitty, in all her fabulous ‘five apples tall‘ glory, has dazzled us for four decades in every possible form (but actually). The beloved Sanrio character/phenomenon/British apple pie enthusiast has amassed such a following to inspire Hello Kitty Con, making its debut in… Read more »

JetSet: Dubai

With November fast approaching, we’re all too familiar with gusts of biting wind and icy streets that are a hazard to our ankles. The memory of last year’s ice storm still haunts us. Here #OnTheFourthFloor, we like to face our problems head on, but when it comes to the Canadian winter, we prefer employing good ol’ escapism… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Thursday, Oct. 30: Wildsound FEEDBACK Film Festival On the last Thursday of every month, Toronto’s Wildsound Feedback Film Festival showcases the best of short… Read more »

Photo Friday: Favourite Looks From World MasterCard Fashion Week

This week World MasterCard Fashion Week took over the city, showcasing many bold and bright looks for Spring/Summer 2015. Highlights of the week included the Mercedes-Benz Start Up show, where Sid Neigum took home the prize, the Pink Tartan show, which paid homage to 70s style, along with fan-favourites like Caitlin Power and Melissa Nepton…. Read more »

Media Darling: Christine Loureiro

Christine Loureiro is The Kit’s editor-in-chief. Before that, she spent five years at the Toronto Star, where she worked as a copy and page editor on the news desk and as the deputy editor of the Life section. Christine has a journalism degree from the University of King’s College in Halifax, N.S. Twitter: @CLoureiroTO Did… Read more »

Fashion-able: World Mastercard Fashion Week survival guide

Happy World MasterCard Fashion Week girls and boys! We know you’ve enjoyed hitting the tents to catch the best that Canadian fashion has to offer and here #onthefourthfloor, we’ve weathered our fair share of fashion weeks from battling the biting wind in October to trying to be on time, all while looking poised and glamorous. As… Read more »

WMCFW: Designers to watch

David Pecaut Square is once again home to a colossal beauty of a tent: clean and classic, white on white and the perfect complement to our black on black uniform. World MasterCard Fashion Week, which kicked off last night, has returned for another season, showcasing some of the hottest Canadian collections for Spring/Summer 2015. The… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Wednesday, Oct. 22: Rookie Yearbook Three Toronto Launch Party Celebrate the debut of Rookie Yearbook Three with its Canadian contributors and moderator Haley Mlotek,… Read more »

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Wed. October 29, 2014

Round Up: HBD Miss Hello Kitty


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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