On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Media, Darling: Olivia Stren

Olivia Stren is a Toronto-based freelance writer. She writes for a variety of publications, including Elle U.S., Elle Canada, Fashion, National Geographic Traveler and the Globe and Mail.  Twitter: @oliviastren Instagram: @oliviastren What was your first job? I worked at a Benetton in high school. I can still fold the hell out of a cardigan!… Read more »

Winter Bucket List

When it comes to choosing our favourite season, winter is far from the top of the list. The freezing temperatures, billowing snowfalls and icy roads may make for confusion and complication, and have us longing for hot summer nights, but the season also comes with its own set of fabulous attributes that can’t be ignored… Read more »

Fashion-able: How to Create a Capsule Wardrobe

It seems like the minimalist lifestyle trend has been all the rage lately – less really is more, and that saying relates to pretty much all aspects of our lives nowadays. One of our fave places to implement the lifestyle trend of the moment? Our closets. There is so much going on in our lives,… Read more »

Round Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday November 28: Tory Lanez: I Told You Tour With Special Guests Jacquees, Kranium & Ve In case you missed Tory Lanez last week in Toronto, he’ll be back on stage… Read more »

Seasonal Feels

Ahhhh, holiday season is officially here. While that means different things to many people, we like to think of it as an important time of year to be grateful. Our day-to-day lives are so busy and often enough we neglect feeling thankful for all the things that keep us going. There’s something about that holiday… Read more »

Media, Darling: Aleesha Harris

Aleesha Harris is a journalist and blogger from Vancouver. She covers fashion and beauty for The Vancouver Sun and Province, as well as lifestyle and travel at CovetandAcquire.com. She’s an amateur photographer and videographer and a designer handbag collector — for which she considers herself to be a bit of an expert. When not writing about… Read more »

Fashion-able: The Resurgence of the Band Tee

With the success of the Weeknd’s album launch and pop-up shop this weekend, two things are for sure. 1. Canadian artists are killing the music game and 2. band merch is back and better than ever. Band tees have been a cool girl’s wardrobe staple ever since we can remember, but recently big names in… Read more »

Round-Up: Advent Calendar Wish List

With only one day till December 1st (re: the official first day of the holiday season) it’s high time to get an advent calendar to count down properly! Whether you’re keeping it classic with a chocolate provider or ringing in the cheer with all of the wine, here are our top picks! Chocolate Advent Calendars: The… Read more »

Round Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday November 28: Backpacker’s Party at The Cavern Bar Every Monday The Cavern Bar opens its doors to travellers from all over the world, as well as welcoming Torontonians who… Read more »

Round Up: Up and Coming Toronto Artists

Toronto has arguably become the new music capital of the world. Take a look around, our city is overflowing with talent, with the 6ix dad himself, Drake, making waves with his OVO crew; Crystal Castles recently played an amazing hometown show and deadmau5 continues to dominate the electronic music scene as one of the highest… Read more »

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Thu. December 8, 2016

Media, Darling: Olivia Stren

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Wed. December 7, 2016

Winter Bucket List


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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