On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Media, Darling: Jay Strut

Jay Strut is a twenty something who has worked with brands from Chanel and HP to Google and Versace. Jay is known for his namesake blog JayStrut.com where he shares his insider access to private fashion shows and events from New York and Paris to Cannes and Milan, rubbing shoulders and hanging out with the… Read more »

PR Girl’s Guide to Hats

What most of us fail to realize is that any outfit can be exponentially better (also related: cooler, cuter, trendier, chicer) and look more put together if paired with the right hat. We aren’t at all saying you should retire your go-to beanie this winter, but instead, put it aside and opt for head wear that will… Read more »

Rave: Winter Beauty Survival Kit

Naturally, the subzero Canadian cold has us adjusting our wardrobes so we can make it through the season with our toes and fingers intact. But our delicate skin and hair also require some weather-proofing. Take a look at these six products, which will help keep your skin and hair moisturized and protected throughout the winter months…. Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Thursday, Jan. 29: Meet Miranda July Miranda July, award-winning filmmaker, creator of Somebody and author of The First Bad Man, is coming to… Read more »

Rave: Music we’re looking forward to 2015

With highly anticipated albums like Sucker by Charli XCX, Broke With Expensive Taste by Azealia Banks and LP1 by FKA twigs, 2014 was filled with exciting new music. Many artists are already touring with their new material which got us thinking, what can music fans look forward to in 2015? So to answer our own… Read more »

Media, Darling: Will Wong

The National Post has described Will Wong as “Annie Wilkes from Misery, but benign, sweet and, well, doesn’t carry an axe.” Fashion Magazine has called him “Toronto’s best-kept secret”, some call him a “celebrity stalker” and some call him a Toronto icon. His in-the-know followers across Canada are known as “Willionaire$”. Twitter: @mrwillw Did you always want… Read more »

Round-Up: Women Crush Wednesday

Women Crush Wednesday (#WCW) is our new fave day of the week (sorry #ManBunMonday). We love to shout out the ladies who inspire us with their brains/beauty/humour/creativity/drive/wardrobe. Our extensive list of girl crushes is far too long for this forum (we adore you Amy, Tina, Mindy, Amal, Lupita, Taylor, Leandra, Solange), so instead we’ve gathered… Read more »

Fashion-able: A PR Girl’s Guide to Capes

Still trying to work off those few extra pounds from the holidays? Have no fear, the cape is here! Ok lame rhyme… but it suits the super hero-esque style for this season’s trend. Vogue is calling it, “the only truly new season coat update around this winter.” From high end designers to the I’m-a-poor-student-but-still-want-to-look-chic, there is a… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto.  Now until Sunday, Jan. 25: TO DO Festival  The Toronto Design Offsite Festival (TO DO) is a yearly event  showcasing unexpected installations and… Read more »

Fashion-able: Looks we’d like to see men in for winter

It’s easy to lose sight of fashion with the bitter cold in full swing, but a new season allows the opportunity to revive a wardrobe (for both men and women!) and try something different. Layering comfortable and casual with classic and chic pieces is a fun approach to livening up your look for the winter season…. Read more »

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Latest From the Blog

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Thu. January 29, 2015

Media, Darling: Jay Strut

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Wed. January 28, 2015

PR Girl’s Guide to Hats

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Tue. January 27, 2015

Rave: Winter Beauty Survival Kit


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