On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Favourite Looks From World MasterCard Fashion Week

This week World MasterCard Fashion Week took over the city, showcasing many bold and bright looks for Spring/Summer 2015. Highlights of the festival included the Mercedes-Benz Start Up show, where Sid Neigum took home the prize, the Pink Tartan show, which payed homage to 70′s style, along with fan-favourites like Caitlin Power and Melissa Nepton…. Read more »

Media Darling: Christine Loureiro

Christine Loureiro is The Kit’s editor-in-chief. Before that, she spent five years at the Toronto Star, where she worked as a copy and page editor on the news desk and as the deputy editor of the Life section. Christine has a journalism degree from the University of King’s College in Halifax, N.S. Twitter: @CLoureiroTO Did… Read more »

Fashion-able: World Mastercard Fashion Week survival guide

Happy World MasterCard Fashion Week girls and boys! We know you’ve enjoyed hitting the tents to catch the best that Canadian fashion has to offer and here #onthefourthfloor, we’ve weathered our fair share of fashion weeks from battling the biting wind in October to trying to be on time, all while looking poised and glamorous. As… Read more »

WMCFW: Designers to watch

David Pecaut Square is once again home to a colossal beauty of a tent: clean and classic, white on white and the perfect complement to our black on black uniform. World MasterCard Fashion Week, which kicked off last night, has returned for another season, showcasing some of the hottest Canadian collections for Spring/Summer 2015. The… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Wednesday, Oct. 22: Rookie Yearbook Three Toronto Launch Party Celebrate the debut of Rookie Yearbook Three with its Canadian contributors and moderator Haley Mlotek,… Read more »

Round Up: Halloween Costumes You Can Wear With A Friend

Halloween is just around the corner and to some, it’s arguably one of the best days of the year. It’s a time when you can get away with dressing up as anything you want without being judged. So in the spirit of the spookiest time of year, we’re counting down our Fave 5: Halloween Costumes… Read more »

Media Darling: Taylor Kaye

Taylor Kaye is a national TV and radio personality and you can hear her live in Toronto from 9 a.m. to 2 p.m. on KiSS 92.5. Taylor also loves to rock the red carpets from reporting live at the Grammys in Los Angeles to covering everything TIFF in Toronto. Did you always want to be… Read more »

City Living: Date ideas for every mood

You have a solid job, impeccable style and obvi you care about the environment. Everybody loves you and you’re great at everything you do. You are the full package. When you swipe right, you’re not looking for an average dinner-and-a-movie date – you want a night to remember. We’ve rounded up some of our favourite… Read more »

Fashion-able: A PR girl’s guide to fall beauty

As much as we enjoy experimenting with makeup over the summer, it’s time to put down the bronzer and embrace a more low maintenance look for fall. Think about it this way, less makeup means you can roll out of bed and run to work having committed no faux-pas. Here are our favourite beauty looks: Just… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Monday, Oct. 13: Torontoberfest Celebrate Octoberfest the Toronto way, with local brewers including Beau’s All-Natural Brewing, Black Oak Brewery and Junction Craft Brewery. Enjoy sausages from WVRST, who… Read more »

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Thu. October 23, 2014

Media Darling: Christine Loureiro


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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