On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Playful park fashion

‘Tis that glorious time of the year when you pick your patch of grass, kick off your shoes in public, lay back on the green and soak up the rays or chill in the shade, if that’s more your speed. We’ve compiled some park fashion inspo to keep you looking cute on those days of endless summertime… Read more »

Media, Darling: Danielle Finestone

Danielle Finestone is the founder of @tofoodies, a fast-growing Instagram account and enterprise that features Toronto’s best food offerings and whatever else she’s eating. Since 2013, Danielle has been a regular contributor to local power chick blog, SheDoesTheCity.com, covering events and writing original articles and how-to’s. Danielle is also a marketing coordinator/media buyer at a… Read more »

Fave 5: Cool artists you should check out

Toronto has birthed some amazing creative talent, but we’re not always recognized for it. Here are some artists we’ve been following for a while and feel the need share with everyone. If you haven’t heard of them, now you know. If you have, kudos to you friends. Their work is breathtaking and their back stories… Read more »

Fave 5: Summer swimwear & sandals

The hotter temperatures are fast approaching, meaning we have to be on our summer style A-game for those sandy beaches and sitting poolside. While some of us love shopping for the latest swimwear trends, others dread the thought. Granted the first glance of post-winter bather bod is always a bit of a shock, all it takes… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Monday, May 25: Bike to Work Day We hope you cycled to work today, as it’s the second annual Bike Day in Canada,… Read more »

DIY: Sushi night

Going out for sushi is always a great time and a break from our everyday eating habits. It’s fun to eat, it’s healthy and (bonus!) it pairs well with a glass of white wine. The presentation and preparation is an art form, one that we don’t appreciate enough as we quickly chopstick the Futimaki into… Read more »

Media, Darling: Emilie Dingfeld

Emilie Dingfeld is the health and copy editor at FASHION magazine. She’s constantly on the lookout for the newest trends in food, fitness and wellness and enjoys eating burgers as much as salads. Prior to working at FASHION, she was the copy editor and staff writer at Glow. She started off her career at Oxygen… Read more »

PR Girl’s Guide to Summer Skincare Products

While it’s extremely important to take care of your skin all year round, the sun can especially do some damage during the summer months, which means taking precautions and treating our skin properly. After all, we want to have radiant looking skin far into our golden years, which means protecting it now. Here’s a round-up… Read more »

Round-up: Collabs we’re excited about

Whether it’s in fashion, beauty, music or decor, the world can’t get enough of two visionaries joining together and coming up with some fresh ideas, and 2015 hasn’t let us down yet. We’ve put together a list of the five collabs we’re excited about (and we think you should get pumped for as well).   MAC x Guo… Read more »

City Living: What to do Victoria Day long weekend

On top of our weekly round-up of things to do during the week, we’ve put together a list of things for you to do by yourself, with your partner or with friends and family over the long weekend – which, btw, is only a couple of hours away, Hurrah! Whether you’re thinking of staying in, staying… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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