On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Healthy Drink Alternatives to Get You Through Dry January

So… it’s the middle of the month and you’ve still got a few weeks to go in Dry January. This means no vodka sodas, tequila or Chianti. Troubling, we know. That’s why we’ve created some healthy drink alternatives to keep you on the straight and narrow. Coconut Water Concoctions Coconut water is something you should… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, January 16: Toronto Design Offsite Festival If you’re an art lover, you’ll be thrilled to know one of the most anticipated festivals in the city is back again. Toronto… Read more »

Media, Darling: Rebeca Zavaleta Ulch

Rebeca Zavaleta Ulch is a fashion and lifestyle blogger from Toronto. She founded Wishbone & Clover in July 2015 as a creative outlet to express her obsessions and personal style. Rebeca curates her daily style and life to inspire and motivate others. In addition to her blog and Instagram account she is the Creative Director and founder of Wishbone &… Read more »

Mindful Motivation: Meditation Apps

There are certain days during the year where we can feel extremely overwhelmed. Whether it relates to our personal or professional life, we all go through some stressful moments from time to time. The worst part about this situation is letting our emotions get the best of us and not doing anything to help ourselves. We… Read more »

Fashion-able: Golden Globes Best + Worst

Awards season has officially begun! Every year the Golden Globes is one of our favourite awards shows to watch. Whether it’s because it is the unofficial kickoff of the season or thanks to what seems like an endless amount of Moet, it seems to be the one awards show where celebrities really let loose. After a few… Read more »

Round-Up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, January 9: Hip Hop Yoga with Tricka B It’s 2017 and resolutions are at the top of everyone’s to do list. Join Tricka B for an epic sweat session… Read more »

Refresh Your Space for 2017

The start of a new calendar year sparks a common desire for cleanliness and change in one’s living pace. Out with the old and in with the new, right? Since it’s the beginning of 2017, there is a natural push to start anew, so why not apply this same mantra to your living space! Here… Read more »

Must-See Shows: Winter Edition

New year, new lineup. With the announcements of Coachella’s ridiculously stacked dream list (Bey, Radiohead, Kendrick, Kaytranada, Nicolas Jaar, Bon Iver and everyone else you could imagine) and Gov Ball’s good-but-not-great collective (we love you Chance the Rapper, Air, Wu-Tang Clan + Beach House), we’re tempted to skip over the next few months and jump… Read more »

Fashion-able: Resolution-worthy gym wear

It’s a new year! And that means it is time to make some resolutions. For most of us, especially those of us that used the holidays to indulge in everything from cookies to stuffing *guilty*, that means #newyearnewbod. You know what they say, summer bodies are made in the winter, but during the cold, dark… Read more »

Round Up: This Week In Toronto

Every week, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, January 3: Spelling Bae  On the first Tuesday of every month, the Ossington hosts Spelling Bae: a night to drink beer, spell increasingly challenging words and compete for glory. So… Read more »

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Mon. January 16, 2017

Round-Up: This Week In Toronto

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Thu. January 12, 2017

Media, Darling: Rebeca Zavaleta Ulch


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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