On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Holiday: Unique holiday office party ideas

It’s a shame that too many people dread their annual office holiday parties. The occupational fête is prime time to get to know your colleagues in a relaxed environment. We admit that sometimes these parties can be super boring. Usually people try to combat this with one drink too many and that’s when things get… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Monday, Nov. 24: Grownups Read Things They Wrote as Kids Today, reminisce in the often heartwarming, hilarious and surprisingly poignant writing from when we… Read more »

Round-Up: Albums on repeat

Week one of Polar Vortex 2014/15 is rounding off and we’re pretty much ready for it to be over. Since migrating to warmer climes is not an option, we’re fighting SAD with musical escapism here #OnTheFourthFloor. These recent releases have everything you need to make it through the cold: sugary anthems, comfy/cozy pop and sedating… Read more »

Media, Darling: Sarah Harris

Sarah Harris currently sits at the helm of The Luxe Life as the Associate Editor. Beyond that she’s an International Fashion Business graduate from Nottingham Trent University in the UK. Sarah’s well-versed in the editorial internship department with brands such as British Vogue, Hello! Canada and Fashion Magazine under her belt. Sarah considers herself to be a… Read more »

Fashion-able: A PR Girl’s guide to winter coats

October was good to us. But halfway through November, the first snow has fallen and we can no longer deny the obvious–winter is coming. While the winter months can be gloomy, there’s no reason to succumb to the depressing weather by dressing in dreary, boring garb. To help you combat the winter blues and a… Read more »

Fave 5: Funny Instagrams To Follow

Instagram has become an integral part of our lives. For most of us, it is a moment comedic relief that helps us forget about all the things we have on our to-do lists and something to help us pass the time. Believe us when we say you definitely want to follow some of the most… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Now until Sunday, Nov. 30: Veggielicious Your least-favourite food group never tasted so good. Veggielicious is back for its fourth year, featuring promotions from… Read more »

DIY – Staying Fit For Winter

Winter is coming meaning our couches are friendlier than ever. This is bad news for our beach bods and great news for the lazy potato inside all of us. Many of us tend to fall in to terrible habits during this coldest time of year, whether it’s through eating or lack of exercise, which is why we’re… Read more »

Media, Darling: Carly Ostroff

Carly Ostroff is the assistant digital editor at The Kit, where she focuses on daily web and social content. A University of Western Ontario graduate, she started in the industry at Cosmogirl! and Jill Stuart. Her work has appeared on Flare.com, HelloMagazine.com, FashionMagazine.com and 29Secrets.com. Twitter: @CarlyOstroff Website: www.thekit.ca Did you always want to be in the… Read more »

Yum Yum: Sweet Potato Awareness Month

Sweet Potato Enthusiasts unite! That’s right ladies and gentlemen, November is dedicated to the sweet potato, a versatile, delicious superfood that should be incorporated into every aspect of your dining. So next time you order sweet potato fries instead of a salad, don’t feel guilty, you’re actually eating clean (we’ll let the deep-fried, slathered in… Read more »

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Mon. November 24, 2014

Round up: this week in Toronto

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Fri. November 21, 2014

Round-Up: Albums on repeat


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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