On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Bearded beauties

There is no escaping them these days, they’re everywhere. Grocery stores, coffee shops, in line at the bank and on every television station you can name. We are, of course, talking about BEARDS. Gone are the days of being clean shaven and fresh-faced. These days, it’s all about the beard and we’re not mad about… Read more »

Media Darling: Jaimie Lerner

If you asked high school Jaimie Lerner where she thought she’d be in 10 years, she would not have guessed producing video sessions with some of her favourite emo bands (ahem, Ben Gibbard). Jaimie is the Digital Content Producer at Indie88, Toronto’s newest radio station. There, she helped build Indie88.com from the ground up: from… Read more »

Round up: What to do this long weekend

Fun fact: the August long weekend is quickly approaching! Fun fact #2: here #OnTheFourthFloor, there are few things we love more than summertime long weekends. Haven’t made plans yet? No need to fret, we’ve got your itinerary right here. Hit up Caribana The Scotiabank Caribbean Carnival (aka the festival formerly known as Caribana) hits the… Read more »

Fave 5: Documentaries to watch on a rainy day

This heat wave isn’t going to last forever – the storms are coming, friends. When the rain starts to pour we recommend heading straight for the couch and treating yourself to a movie day. Skip the Hollywood blockbusters and curl up with one of our fave five documentaries, handpicked by #OnTheFourthFloor documentary connoisseurs. Miss Representation… Read more »

A night out in Leslieville

Leslieville has recently emerged as one of the hippest neighborhoods in the city. Once an industrial district, the area is now bustling and quickly becoming the ultimate destination to work, play and live. Delicious restaurants, lively bars and great shopping all make Leslieville one of the trendiest areas in Toronto. Grab your purse and bring a few… Read more »

DIY: Herb Garden

If you love to cook, nothing’s better than being able to pinch a few herbs from your own personal garden. More than a pretty addition to an outdoor space, having fresh herbs at your disposal will save you money at the grocery store and impress guests at your next dinner party. Convenient and inexpensive, the… Read more »

Media Darling: Nakita Hans

Nakita is a TV producer, writer and enthusiast of all things travel, style and lifestyle related. She has worked with Hollywood stars and home-grown Canadian celebs as well as individuals from all walks of life to produce hundreds of segments for Global News. Twitter: @NakitaHans Instagram: @weekita Did you always want to be in the… Read more »

Your guide to glamping at Wayhome

Can you believe WayHome is just a couple days away? Here #OnTheFourthFloor are v v v excited to experience this festival for the very first time. Between the music, the art and the company of more than 40,000 equally excited WayHome goers, things are bound to get a little silly. Not to mention A LOT… Read more »

City Living: Tips for working out in Toronto summer heat

Finding motivation to work out can be hard enough on a regular day, but lately with temperatures in Toronto reaching 40+ degrees, the struggle has been real. Getting the perfect summer beach bod is not exactly easy when just stepping outside causes you to be instantly sweat-soaked. Good thing we’ve come up with five tips… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Monday, July 20: 86’d Blueberry Dessert Battle The Drake Hotel‘s weekly 86’d is back tonight with some artful food fun. Get in the… Read more »

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Fri. July 31, 2015

Photo Friday: Bearded beauties

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Thu. July 30, 2015

Media Darling: Jaimie Lerner


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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