On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Fave 5: Spring music festivals we’re excited for

Without getting too ahead of ourselves by raving about all the fun we’ll eventually be having this summer, let’s start by focusing our energy and excitement on the near future and the spring festivals that will make warmer times arrive a whole lot faster. For this, we’ve put together a list of five spring fests we can’t… Read more »

Round up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Here’s what’s happening this week in Toronto. Now until April 5: Easter Egg Hunt  One team. 60 minutes. One mission. Experience BreakOut Team Adventures‘ escape rooms, with special effects, custom… Read more »

Photo Friday: World MasterCard Fashion Week 2015

WMCFW is sadly coming to an end (time for sleep!) so let’s look back at some of wonderful collections, guests, artists and of course the fun times the rock-it team had this week. We’re looking forward to next season!   Send us some of your fashion shots from the week by tweeting us @rockitpromo #WMCFW

Media, Darling: Ally Dean

An authority on fashion, style and beauty (with a weakness for sparkle) Ally Dean is the Fashion and Beauty Editor for Hello! Canada and is guest expert on CityLine. Prior to her role at the entertainment weekly, Ally worked as the Associate Editor at ELLE Canada and as a freelance writer and stylist, contributing to… Read more »

WMCFW Round-up: Snapchat tastemakers to follow

WMCFW certainly gets a lot of social love on Twitter and Instagram, but make sure you’re not missing out on all the Snapchat action at the tents. We’ve found four stylish and avid snappers who share with us their ticket to this season’s most exciting shows. Get those resting fingers ready to go and enjoy the… Read more »

PR Girl’s Guide to Simple/Stylish Outfits

World MasterCard Fashion Week is upon us! Over the next few days we’ll be rocking outfits that are on trend and hassle-free (because we don’t really have time to think right now). To help you make it through, while also looking your best, we’ve put together some simple outfits (all black everything) for all our… Read more »

Fave 5: What we’re looking forward to for WMCFW

Today kicks off the first day of World MasterCard Fashion Week, hosting more than 30,000 fashion lovers and 26 lines showcasing Fall/Winter 2015 collections. As always, we’re expecting some trend-forward styles from labels old and new, as well as some fur, leathers and edgy makeup too. This season, however, there are some new and exciting things… Read more »

PR Girls Guide to World MasterCard Fashion Week

You’ll need to hit up the travel isle of a Shoppers Drug Mart or Walmart after reading this post – all things mini will be your friend during this crazy time of year! World MasterCard Fashion Week is the best, yet craziest time for PR girls and guys. No need to fret! We’re letting you… Read more »

Media, Darling: Caleigh Alleyne

Caleigh Alleyne is the Toronto Correspondent managing the fashion, beauty and lifestyle blog The Booklet, the English alter-ego of blog and television show Le Cahier. With a great team of collaborators from all over Canada, The Booklet strives to provide you with accessible beauty and fashion trends and tips that we love. Twitter: @caleighPR Instagram:… Read more »

PR Girl’s Guide to Quick & Easy Meals

There might be nothing worse than working, or doing anything really, on an empty stomach. For those of you who are constantly on-the-go, but are tired of take-out, fast-food and other things that are probably bad for you, we’ve put together a guide to healthy meal hacks. Here are four quick & easy lunch/dinner recipes for busy bodies…. Read more »

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Mon. March 30, 2015

Round up: this week in Toronto


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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