On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

PR Guide Book: Gigi and Bella Edition

While Kimye and T-Swift #BreakTheInternet hashing out their frequent drama, the models Hadid have a more neutral approach to dealing with the spotlight. While creating your own buzz has its benefits, staying out of the public eye can be helpful as well. Here are five PR takeaways from the 21 and 19 year-old superladies: Maintain good relationships,… Read more »

Media, Darling: Daniel Ocean

Daniel is a Toronto-based style blogger journaling his infinite passion for menswear, travel, fitness and creative design. Founder and creative lead of Daniel Ocean Designs, a carefully curated team of top multimedia and web development experts. Daniel also freelances as a personal stylist, business + social media consultant, fitness trainer and realtor. Twitter: mrdanielocean Instagram: mr.danielocean Did you always want to… Read more »

JetSet: Calgary Stampede

As another Stampede drew to an end this past Sunday, locals and Stampede enthusiasts alike are already counting down the days until next year. For those who haven’t been, the Stampede is truly an experience you need to have that you won’t get anywhere else. From the second you step off the plane you’ll feel transported… Read more »

Fun in the sun: The best sunscreen for your skin type

The sun is super fantastic and all, but know what isn’t so great? You go it. SUNBURNS. They’re red, they’re itchy, they’re painful and they can cause some very serious skin problems. But that doesn’t mean you need to hide in the shade all summer. Time to call upon your pal SPF. The thing is,… Read more »

Round-up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, July 18: The Hollowbodies w/ Aaron Mallin Want to continue the weekend vibes? We know you do. That’s why this Toronto rock band is the perfect addition to your… Read more »

Fashion-able: Fall 2016 Couture

We all know that fashion rests for no one, and with couture shows drawing to a close we’ve already moved on to Men’s Fashion Week in New York. But On The Fourth Floor, we’d like to slow it down a bit and take a moment to reflect on the glory that was Fall Couture 2016…. Read more »

Media, Darling: Julio Reyes

Julio Reyes has been a leading voice in the Canadian fashion industry for nearly a decade. With years in the retail realm curating a successful business direction, Julio’s experience and knowledge isn’t limited to theories and concepts. Leading a personal career as a stylist and fashion editor for various publications, he now helps drive awareness… Read more »

City Living: Mural Magic

Toronto’s known for our musical talents, delicious eats and sport teams but it’s hard to overlook the artistic talent thriving in the city streets. Toronto artists have an appetite for artwork you can’t find anywhere else, and with no shortage of fresh paint and imagination it’s easy to stumble upon a masterpiece on just about every… Read more »

Fashion-able: Summer scarves are a thing you need

Cute summer sandals – check. Go-to denim shorts – check. Perfect off-the-shoulder top – check. Lightweight summer scarf – check. This year’s summer staple is (drum roll please)… lightweight summer scarves! This classic piece can make any outfit go from blah to fab in seconds. We’ve gathered our top five favourite summer scarves to add… Read more »

Round-up: This week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city Monday, July 11 – Sunday, July 24 : Summerlicious 2016 Experience all of the ah-mazing food that Toronto has to offer with Summerlicious prix fixe menus at restaurants across the… Read more »

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Thu. July 21, 2016

Media, Darling: Daniel Ocean

A Stampede rodeo princess rides side saddle as she flies the Canadian flag during the national anthem before rodeo action at the Calgary Stampede in Calgary, Sunday, July 8, 2012. This is the 100th anniversary of the Stampede. THE CANADIAN PRESS/Jeff McIntosh
Wed. July 20, 2016

JetSet: Calgary Stampede


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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