On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Fashion-able: Fave designer concert collaborations

In case you missed it, Beyoncé opened her Formation tour last week and the outfits were FIRE. The wardrobe includes Balmain bodysuits, a Roberto Cavalli embellished number, and our favourite, a Dsquared2 look complete with a dramatic wide brimmed hat. Bey’s come a long way from the days of her coordinated Destiny’s Child looks styled by… Read more »

Fashion-able: The best of the Met Ball

As all you Fashionistas know, last night was the most glamorous red carpet event of the year, the Met Ball. Every year Vogue hosts the Gala to benefit the Metropolitan Museum of Art’s Costume Institue, and over the years it has become the most coveted ticket in Hollywood. If any event were to be described… Read more »

Round-up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, May 3: Black, White and Diamonds Tomorrow night, slip into your best black and white, topped with diamonds, and enjoy a dazzling evening at the new Saks Fifth Avenue,… Read more »

Mommy + Me: Mother’s Day date ideas

She’s been with you through every milestone in your life, brought you soup when you’re sick, tearily dropped you off at uni, she likely still pays your phone bill even though you’re a twenty-something independent adult who lives away from home, she may even know you better than you know yourself. It’s only fitting that… Read more »

Media, Darling: Marisa Roy

Marisa Roy is an art-admiring, pop culture-following, dog-loving, lifestyle addict. She is ELLE Canada’s first beauty vlogger and a beauty and lifestyle blogger/ vlogger by trade. In her spare time she enjoys fan-girling over the work of her favourite artists, Roy Lichtenstein and Charlotte Tilbury, and trying to imitate the makeup and hairstyles of Hollywood… Read more »

Round-up: Hot Docs Must-Sees

The Hot Docs Canadian International Documentary Festival is North America’s largest documentary film festival, conference and market, held annually in Toronto. With contributions from over 200 worldwide filmmakers in a variety of subjects like culture, world stories, and perspectives. Running from April 28th to May 8th, Hot Docs offers something for every curious mind. Check… Read more »

Fashion-able: How to wear the 70s trend

The 70s have been a huge trend the past few seasons, and as we head into festival season, the trend shows no sign of slowing down. The carefree essence of the 70s make it the perfect era to reference whether you are heading to WayHome or going for a stroll in the city. What defined… Read more »

Round-up: this week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, April 25: Speaker Series – Top 30 Under 30 Kick off your week with some savvy business inspiration at the BrainStation speaker series. Join 30 under 30 veteran Jason Cassidy… Read more »

Round-Up: Baby shower gifts new moms will love

If you’re anything like us, you know plenty of babies on the way. This year instead of heading straight for baby registries when purchasing a gift, why not mix it up? Get inspired with some of our trendy baby shower gifts that’ll keep parents covered from busy city walks to bath-time cleanups. TOMS Cayenne Multi Stripe… Read more »

Media, Darling: Tiffany Leigh

“Life is uncertain. Eat dessert first.” From ​baking​ croissants with her cousins to the bliss she experienced the first time she tasted her mother’s homemade chocolate ice cream cake, Tiffany Leigh has celebrated and explored the bond food creates with family and friends. A graduate of the University of Waterloo with a degree in ​I​nterpersonal… Read more »

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