On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Celebrity Halloween Costume Inspiration

Halloween is just around the corner and if you are anything like us you still have no idea what you are being. You’ve tried google searches and all you’ve come up with is either something political, involving snapchat filters or Pokemon Go. Why not to look to the stars for a little inspiration? We’ve rounded up… Read more »

Media, Darling: Torri Webster

Torri Webster is a Toronto based media personality. She has been working in the entertainment industry for over a decade, and has built an exciting online audience. Her aesthetic is fun, bright and engages with fashion, beauty, fitness and travel. Her feed shares daily trends and a peek into her ‘city girl’ lifestyle. #LifeWithTor Twitter:… Read more »

Tea Time in Toronto

Afternoon tea was invented in the 1840s by our girl Anna. During Anna’s time, dinner was served fashionably late and this left her with a gaping hole of hunger during the afternoon. So Anna began having tea, treats and sandwiches brought to her and all her hungry homies. And thus, the beautiful tradition was born and spread… Read more »

Under the Radar: Our Fall Concert Picks

With our summer music festival memories seemingly on constant repeat in our heads these dreary days, we decided to think positive by getting prepped for the FW 2016 Concert Season. Technically it’s already here, but the amount of talent coming in to Toronto the next few months to perform is off the charts – and… Read more »

Round-up: This week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, October 17: M83 M83 will be rocking out at Rebel. They’ll be debuting their new album Junk, and if you’re lucky you might hear ‘Midnight City’ in the city. Monday,… Read more »

Where You Should Travel Based on Your Myers Briggs Personality Type

­­­­Worse than your seasonal cold, 24-hour flu, or that questionable seafood you had, the travel bug will claim your soul and bleed you dry! You’ve put up a good fight so far but it’s time to give up and give in to the wanderlust infliction and find out where you should be travelling this year… Read more »

Media, Darling: Karolyne Ellacott

Karolyne is a Parkdale-based writer and editor who currently works at Post City as both editor and stylist. She grew up (mostly) in Austria, hiking mountains in lederhosen while gaining a fearless sense of style and a soft spot for anything with edelweiss. After graduating from Western Uni, she dove headfirst into teaching English in… Read more »

Fashionable: How to Wear Sneakers in Fall/Winter

With fall in full swing and winter on the horizon, we’ve been going through our closets and transitioning our wardrobes to prepare for The Canadian Winter. It’s hard to say goodbye to our breezy dresses and favourite shorts, but there’s one thing we refuse to let go of – and we aren’t the only ones…. Read more »

Round-up: This week in Toronto

Every week, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, October 11: Romeo + Juliet introduced by Olivia Kim Hit up the TIFF Bell Lightbox tonight and relive Claire + Leo’s Shakespearean love story. As an added bonus, the… Read more »

Fashion-able: PFW SS17 Round-Up

Au revior fashion month! Following fashion weeks in New York, London and Milan, Paris fashion week was a 9 day fashion extravaganza that showcased some of the biggest designers in the industry. This fashion week turned into one of the most talked about to date after the shocking Kim Kardashian robbery. The queen of selfies has… Read more »

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Thu. October 20, 2016

Media, Darling: Torri Webster

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Wed. October 19, 2016

Tea Time in Toronto

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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