It may be ok for the cast of Mean Girls to only wear pink on Wednesdays, but when it comes to October, we’re all about wearing the colour/eating anything pink/supporting anything that supports breast cancer research. Because October is Breast Cancer Awareness Month, after all. On The Fourth Floor, we’re a group of classy, charity-minded ladies who are also breast-health conscious, therefore this is a cause we definitely all get behind. With that in mind, we’ve rounded-up our favourite products in support of a good cause. And if you’re going to be spending money, you might as well make a difference at the same time right? (RIGHT.)

Yogurty’s and Yogen Früz


Girls love froyo! Boys love froyo! Everyone loves this ice cream alternative, which has less fat and fewer calories. Yogurty’s and Yogen Früz proudly support Healthy Cups and have partnered with the Canadian Breast Cancer Foundation to develop a naturally pink flavour for October, Strawberry Cheesecake, which is also the first froyo to feature Kraft Philadelphia Cream Cheese. 10% of the proceeds will be donated toward the CBCF.  Froyo lovers can also head into stores and make a $1 donation to receive a pink froyo cup wall pinny that will decorate stores in pink. Donations to the CBCF depend on customers, so do your part to spread the word by tweeting to @Yogurtys  or @YogenFruz with the hashtag #ISupportHealthyCups.

Tommy Hilfiger

Tommy Hilfiger has created a highly covetable and classic bag that’s in support of Breast Cancer International. The limited-edition purse has a roomy interior, on-trend shape and is made of fine leather making this purse not only an investment in breast cancer research, but a solid purchase for your closet. ($299,

Consonant Skincare

Woah! One hundred per cent of proceeds of Consonant Skincare’s Help Some-Body Soap goes to the Canadian Breast Cancer Support Fund. And this gesture of kindness made by Consonant transcends October and goes year round. Treat your skin with the luxurious bar of soap that has a unique blend of lavender and lemongrass essential oils. ($12,

Breast Cancer Awareness Products 04

If you like to have a lot of options, then get thee to Etsy where you can simply search “breast cancer awareness” and tons (and we mean tons) of fun products will show up. From pink clothing to iPhone cases for a cause to cute accessories, Etsy has everything and more that you could need to support breast cancer research. Don’t blame us if you get lost shopping on Etsy for hours.