Matt Schichter is a Canadian television and radio personality and producer, best known as the host of The BackStage Pass and MSN Exclusives (pop culture talk shows with musicians and actors). His radio shows have aired in markets across North America including: Los Angeles, Calgary, Toronto, Detroit and Edmonton. He’s currently wrapping production on a music video for singer-songwriter Colleen Brown and is producing two short films to be released in 2014.

Matt Schichter2_Media, Darling

Twitter: @Schichter
Website: MSN Exclusives

Did you always want to be in the media? If not, what other careers were on the horizon? 
No, I didn’t actually, I fell into it doing college radio. I’ve always wanted to make movies though.

Where would you like to be five years from now?
Directing feature films.

Any advice for people getting started in your industry?
Be nice to everyone, meet as many people as you can, work your ass off, and do your research.

What are your favourite media outlets, not including your own? 
CBC, CNN, Hollywood Reporter, CNET, AllThingsD.com, Cinemablend.com, Rolling Stone, Exclaim, NME, Sportsnet, TSN and I’d be lying if I didn’t include Twitter.

Best interview you’ve ever had?
Katy Perry from last week is up there but chatting with David Suzuki changed my life.

Worst?
I won’t say which band it was, but they clearly didn’t want to be there. There were two of them doing the interview. The one member was great. The singer, on the other hand, was spinning in his chair, giving one word answers, playing with his mic, breathing heavily/loudly, and just being cranky. It was like a toddler throwing a tantrum.

Best advice you’ve ever been given?
“Every show is a go show, no show is a no show” – John-Angus MacDonald

What rule(s) do you live your life by?
The Golden Rule.

What’s the most important tip you can give PR pros?
Let us know if things are running behind so we can grab a coffee or cram in a little more research.

Best experience you’ve had with a PR pro? We love to hear about #wins.
Working with rock-it at TIFF. :) (Editor’s note, we did not solicit this answer!)

I hate?
Hatred.

I love?
Life.

Reading?
I just re-read Woody Allen’s Annie Hall screenplay.

Best place on earth?
Big Sur, California.

Dinner guest?
Barack Obama.

Hero?
John Lennon.

Favourite app (or whatever you are downloading these days)?
Podcasts, Lumosity and Yahoo Fantasy Basketball.

Pool or ocean?
Ocean!

Voicemail or email?
Email.