In April 2013, Montreal native Chloe Wilde, emerged as the winner of the Much VJ Search and now brings her fresh perspective and outgoing personality as a host of E!.
Adventurous and extremely competitive by nature, growing up, Chloe dreamed of following in her grandparents’ footsteps as entertainment insiders. Her grandmother was a forerunner in the Montreal Burlesque scene and her grandfather worked behind-the-scenes for a news station.
After completing a Bachelor of Science in Psychology and Interdisciplinary Life Sciences from McGill University, Chloe worked as a host on Montreal’s political and current events program, DAILY BRIEF, and was introduced to a different side of the entertainment industry. With a passion for music festivals and concerts like, Osheaga, Cavendish, and Bonnaroo as well as musical influences including Mumford & Sons, Lana Del Rey, Phoenix, Katy Perry, and Carly Rae Jepsen, Chloe ultimately decided a career in medicine wasn’t for her, and relocated from Montreal to Toronto to start a whole new chapter in her life.
Chloe immerses herself in all-things pop culture and is hoping to one day snag a dream interview with the likes of Meryl Streep, Ellen Degeneres, Tina Fey, Angelina Jolie, and the cast of Friends, if ever they reunite.
Did you always want to be in the media? If not, what other careers were on the horizon?
As a youngster, I would write out scripts and act them out in front of my mom and younger brother, but as I got older I channeled most of my energy and focus on my studies in the world of science, with the hopes of one day going to medical school. With a bachelor’s of science degree from McGill University, I never thought I would end up in this industry, but that’s the funny thing about life – you can have a plan and a dream, but occasionally a curve ball gets thrown your way. While I was a student, one of my (many) part time jobs was hosting a daily web series for AskMen.com called “The Daily Brief” and it reignited a passion I truly believe was always in me, but had been dormant for quite some time. Next thing I knew, I was turning my life upside down and filming an audition tape for the latest Much VJ Search in my pink and white polka dot onesie!
Where would you like to be five years from now?
Life has changed so drastically in the past two years, who knows what will happen in the next five! With that said, I would love to be in New York or LA by then, hosting my very own show (might as well dream big, right?) where I get to blend lifestyle, fitness and health into a quirky little world. I would also like to dive into the acting world, playing Meredith Grey’s long lost childhood best friend who’s also a doctor – I have all of this health and science knowledge, might as well use it and play pretend in a fake hospital, right?! Another big dream of mine is to create a charity that delivers prescription glasses to children who need them. I remember having difficulty in class as a child because I couldn’t focus and always had these persistent headaches, until someone finally realized I needed glasses. Being raised by a single mom meant that glasses were a huge expense that we needed to save up for, but not everyone is as fortunate. Education is crucially important in a child’s development and everyone deserves to have the tools to make the most of it.
Any advice for people getting started in your industry?
This industry is an incredible one to be a part of, filled with opportunity, dynamic individuals, and creative power. With that comes responsibility. If you are interested in joining this world, be certain of who you are and the values you want to represent, because you will become a public entity. Make sure that when you go to bed at night, you are proud of what that represents. Also, treat everyone with kindness and respect. TV often celebrates those in front of the camera but it’s crucial to remember that there are equally important individuals working tirelessly behind the scenes. It truly takes a village.
What are your favourite media outlets, not including your own?
With so many amazing outlets, I’ll highlight three that I typically visit on a daily basis. The first is IFL Science, it’s where my inner geek gets to soak up all of wild, weird, and incredible scientific advances happening around the world. They do such a good job of making literature digestible and captivating. I highly recommend visiting them! Another outlet is Buzzfeed, because, hello, they make awesome lists – where else can you get a healthy dose of cute animals, pop culture stories and quizzes? Lastly, I’m a sucker for fashion and streetstyle and for that, I head to Who What Wear.
Best interview you’ve ever had?
Recently, Joshua Jackson was in Toronto promoting the latest season of The Affair and he knocked 50 Cent off the #1 spot as my favourite interview. Making talent feel at ease during an interview is my number one priority. With Joshua it was easy, and it felt like we were two buddies just chatting away – so much so, that we discussed how awkward filming sex scenes must be, and oh my, there a lot in The Affair! He was charming, funny, authentic, and had great energy about him!
Come on now, I don’t kiss and tell (on bad interviews).
Best advice you’ve ever been given?
“Keep the earth below my feet” – Mumford and Sons
What rule(s) do you live your life by?
I have few rules I live by.
When I started working in television my mom passed along a book that strongly resonated with her, and I try to incorporate the main messages from it on a daily basis. “The Four Agreements” suggest: 1. Be impeccable with your word; 2. Don’t take anything personally; 3. Don’t make assumptions; and 4. Always do your best.
Make everybody, feel like somebody.
My co-host Tyrone Edwards shared this gem with me, and I’ve adopted it since: lead with love.
“If you can’t say something nice, don’t say nothing at all” – Thumper (Bambi)
What’s the most important tip you can give PR pros?
With social media being at the core of most brand activations, having a hired photographer on-site and then sending all invitees the link after an event will give everyone a chance to have epic (non-selfie) posts to share with their audiences.
Best experience you’ve had with a PR pro? We love to hear about wins.
My very first PR experience was when I was working for AskMen and we were invited to Boulder, Colorado to snowboard with Olympian Elena Hight. They had everything figured out. Two examples to highlight this include when we stepped off the plane and someone was there with a sign, water and snacks (there’s nothing worse than coming off a plane grumpy and dehydrated) and once checked into our room, the itinerary was laid out next to a head to toe outfit for our first surprise activity: snowboarding with the athlete herself. They had every little detail down and did a great job of making the media outlets feel like a family during that two day adventure.
When people don’t pick up their dog poop (COME ON!), seeing the rainbow wheel on my Mac, being hungry, bullies, delayed flights, not being able to find my keys at the bottom of my purse…
Music festivals, Americanos, wide brimmed hats, Converse sneakers, getting my fitness on, walking with my man and puppy (cheesy but oh so true), fireworks, and rice crispy squares with an obnoxious amount of marshmallows.
I’m currently reading Amy Poehler’s Yes Please and next up I’m going to dive into Sue Monk Kidd’s latest novel The Invention of Wings.
Best place on earth?
There is still so much of the world to see, but so far the best place on earth I’ve experienced is hands down, Red Frog Beach on Isla Bastimentos in Bocas Del Toro, Panama. At the end of a volunteer trip, I spent a day on this magnificent beach, other than staying clear of the poisonous frogs, it was truly a heavenly day!
I’d love to have a taco night (I make a mean guacamole) with Amy Poehler, Tina Fey, Meryl Streep, Emma Stone, Jennifer Lawrence and Ellen DeGeneres. Casual girl’s night.
My hero is my late Mammie. She was the most beautiful human, inside and out. Wildly enigmatic and filled with personality, she truly was a woman ahead of her time. She ruled the cabaret world as the lead dancer of her troupe, and brushed elbows with the likes of Frank Sinatra and Tony Bennett. To this day, I am convinced that Barry Manilow’s “Copacobana” lyric “Her name was Lola, she was a showgirl…” is about my one and only Mammie. And yes, her name was Lola. She passed before I made the switch from science to entertainment, which saddens me because I would give anything for her to see me now, following in her footsteps in my own way. Raised by a single mom, and growing up taking care of my Mammie dealing with her Alzheimer’s, I’ve been blessed to have been surrounded by such strong, independent women.
I’m addicted to social media apps! I’d be embarrassed if ever someone counted how many times a day I check Snapchat and Instagram! Being constantly on the go, and immersed in pop culture sometimes makes it difficult to stay abreast of actual news. Thank goodness for apps like CNN and CTV News GO – I’ll check them while walking to work or in the car on our way to shoots. I’m also having a lot of fun with GeoGuessr – you get plopped down somewhere (anywhere!) in the world with Google street view and you have to guess where you are in the world. Check it out. You’re welcome.
Pool or ocean?
Bring on the sunshine and salty water! Does anyone else pretend they’re a mermaid or one of the girls from Blue Crush? Ocean > Pool, every time.
Voicemail or email?