Alicia Bell is a Toronto-based Kinesiologist, Personal Trainer, Strength Coach, Fitness Model, competitive Figure athlete and Track and Field Sprint Coach who has devoted her life to helping people reach their goals in fitness and sport.

Alicia has modeled in and has written content for numerous publications. In recent years she’s been featured in commercials for Garnier Fructis Grow Strong, New Balance Canada and Fuel Foods. Alicia is a nationally recognized track and field coach who’s previously coached team Canada at the Maccabi games in Israel in July of 2013, where she lead the team to 13 medals. She is now the head Track and Field Coach at Ryerson University in Toronto. In addition to running Train It Right, her own personal training business and track and field club, Alicia also creates content for Corus Entertainment Wdish, and is currently enrolled in the Canadian Sports Institute taking her advanced coaching diploma.

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Twitter: trainitright
Instagram:  trainitright

Did you always want to be in the media? If not, what other careers were on the horizon?
No I had no idea I would end up doing media. I always wanted to be a professional athlete. I have now found a way to merge my athleticism and knowledge and found media.

Where would you like to be five years from now?
Five years from now I want to own my own personal training studio with trainers teaching my programs, have thousands of online clients, be married and have two more dogs.

Any advice for people getting started in your industry?
Make connections, and if you do things post about it. People will find it interesting even if you don’t. Also remember that whatever you put online will reflect you as a media personality and can make or break you for future partnerships.

What are your favourite media outlets, not including your own?
I love Joyous Health. She is so informative and knowledgeable about nutrition. I follow a lot of other motivational trainers like Kayla Itsines. There’s always something to learn. I listen to a lot of business podcasts like Tim Ferris’s show and really love Serial.

Best interview you’ve ever had?
I think I really enjoyed my She Does the City interview. Great questions :)

Worst?
I was once on MTV Creeps where they grilled me about my social media and the things I posted. It was a reality check.

Best advice you’ve ever been given?
“Don’t look at the ground it isn’t going anywhere” – A former coach of mine and now mentor gave me this advice and it has stuck with me to this day. Not for just track and field training but for life. You will never get anywhere simply looking and staring at where you are. You have to look ahead to where you want to go to get there.

What rule(s) do you live your life by?
Honestly. I live my life like an open book. What you see is what you get. I love hard and I love to help people reach their goals no matter what they are.

What’s the most important tip you can give PR pros?
You never know when you meet someone who they are or how they can help you in the future so be kind to everyone and make deep, long lasting connections.

Best experience you’ve had with a PR pro? We love to hear about wins.
I love staying connected with certain PR pros. A lot of times they are great people and share similar interests with me. I mean who doesn’t like fitness. 😉 I have had a lot of great experiences on my  journey and I hope to continue to make friendships and grow brands with great PR pros who love their job as much as I love mine!

I hate?
Raisins in things. Alone they are okay.

I love?
My dog Adonis. He is an Alapaha Blue Blood Bulldog and he is my best friend.

Reading?
All the time. I’m currently reading Shoe Dog by Phil Knight, the founder of Nike.

Best place on earth?
Los Angeles because anything can happen there but as far as places that are meaningful I would have to say North View, New Brunswick on a summer evening watching the sun set (that’s where I grew up).

Dinner guest?
My boyfriend because he cooks but I would love to talk to Gillian Michaels about branding and who helps her behind the scenes.

Favourite app?
I really am enjoying Canva. It helps me with my digital content these days and its free!

Pool or ocean?
Ocean.

Voicemail or email?
Text? Email if text isn’t an option. I rarely answer the phone (unless it’s my loving boyfriend).