Rebeca Zavaleta Ulch is a fashion and lifestyle blogger from Toronto. She founded Wishbone & Clover in July 2015 as a creative outlet to express her obsessions and personal style. Rebeca curates her daily style and life to inspire and motivate others. In addition to her blog and Instagram account she is the Creative Director and founder of Wishbone & Clover Media, a boutique consulting agency that provides content creation and styling services to brands and individuals. She has over 10 years of experience in the marketing industry, specializing in digital and social media platforms. She has a degree in fashion management and communication studies and she is able to merge all of her passions: creating content, telling a story and strategizing on the best way to bring it to life in the most organic way.
She also founded the Wishbone Project with the objective of bringing awareness to dog adoption and rescue programs for animals in deplorable situations around the world. Her goal is to work with dog shelters and other rescue organizations in order to give these beautiful creatures the home and family they deserve.
What was your first job?
I worked cleaning houses and babysitting when I first moved to Toronto.
Best advice for people getting started in your industry?
Create a brand that truly represents your style and passion. Seek inspiration from people you admire and follow. Once you put in the hard work and create a gallery or portfolio, don’t be afraid to reach out, to ask questions, never underestimate the power of asking.
What are your favourite media outlets, not including your own?
Pinterest is my google and fashion magazines are my bible. I listen to all kinds of music, from my new favorite band Black Pistol Fire to The Weeknd, Drake and Spanish music (Maluma and Shakira).
Best interview you’ve ever had?
My favorite interview has to be a collab with Peace Collective where I share my very personal story and journey.
I won’t mention any names but it was frustrating to work with a brand that wanted me to do shots 25 times because everything I was providing them with wasn’t what they were asking. I delivered but will never work with them again. It was very clear from the beginning they wanted to get as much content as they could because they ended up using all the “not good enough” photos in their account. That was sad to see but oh well, you live and you learn.
What rule(s) do you live your life by?
Dream big, work hard, play nice.
Competition, passive aggressiveness and cattiness.
To support, love, celebrate and lift others.
You’re boarding a plane tomorrow. Where are you headed?
My country, El Salvador. My father and most of my family are there and I haven’t seen them in five years. I am actually visiting in a couple of months.
Khloe, she’s real, funny and does not care what people say or think and always does her own thing.
Who would be cast to play you in the movie version of your life?
Lucy Hale. Love her and people tell me we kind of look alike so I’ll take it as a compliment!
Shameless, Botched, Kardashians and anything Real Housewives. I love to be entertained and these shows distract me and make me laugh.
I read in Spanish a lot. One of my favorite books is PAULA by Isabel Allende. It’s such a beautiful book about a mother’s love. That is why I named my daughter Paula. I am also obsessed with the Coveteur. It is the best combination of fashion, personal style, beautiful visuals and home décor. I love Stephanie and Jake, the authors. I have had the pleasure of meeting them and I have been a fan of theirs for a long time. The best part, they’re both from TORONTO!
My mother hands down. She was a kind soul, very strong and a hard worker. She taught me to take make myself whole and go after my dreams so I could be the best example to my daughter.
Zara! It’s so dangerous but oh so easy to use. I am also obsessed with UNUM its an app that lets you do a grid of your upcoming Instagram photos and schedule your posts. You can move the images around to see what your gallery will look like. It’s addicting and great for planning content.
One thing you can’t live without?
My family: my husband Gavin is my rock, my daughter Paula is my motivation and my pups Carmen and Bailey are the lovely cherries on top.