After years of Kylie following in Kim’s footsteps it appears that the student is now the master. Following her little sisters success in the beauty industry, Kim has followed suit with her own brand KKW Beauty. Kim assured us all that her products would be very different from Kylie’s and of course a natural first launch for the contour Queen (thanks in part to the contour King, Kim’s makeup artist Mario) was a contour and highlight kit. The kit, comprising of dual ended highlight (with a matte end and shimmer end), contour (with a lighter and darker option for different areas of the face), and brush sticks launched last week.
Although they didn’t sell out in split seconds like Kylie’s first lip kit, all four shades sold out that day, leaving Kim $14.4 million dollars richer and us trying to find a comparable product so we don’t have to sell our souls for the illusion of chiseled cheekbones via eBay. What sets Kim’s contour kits apart is their creamy formula, for a bendable natural look, and easy-to-use stick format. For those of us who can’t keep up, we’ve rounded up our fave dupes of the KKW contour kits. These dupes are all creamy contours, so bendable that even au-natural Kourtney will approve.
Available in three shades this contour and highlight pen provides sheer, luminous definition to the face. A great choice for those who are a fan of shimmer highlighters, as none of the shades include a matte highlight. This stick also differs from Kim’s in that the ends of the stick are much larger and less pointed, making it more difficult to use on the edges of the nose and under the eyes (one of Kim’s quick makeup tricks).
This Lancôme stick is a great choice if you are looking for a stick format cream contour with a slimmer point for precise application. The contour is a unique powder-cream formula and the contour is a silky cream. The only downside is that this contour stick only runs in one shade, so it may not be suitable to all skin tones.
NYX Wonder Stick – $14
If both of the above options are a little pricey for you, one of our fave finds was the NYX Wonder Stick. The stick is the most similar to Kim’s in terms of the shape and formula and it comes in 6 different shades.
The stick contours available usually come with a contour on one end and a highlight on the other, whereas Kim’s comes with two highlight options and one darker and lighter contour shades for different areas of your face. For those who want to use a variety of different shades, a cream contour palette may be a better choice. This Anastasia palette comes in four shades to match all skin tones.
If you love the idea of contouring but aren’t quite ready to stray away from your trusted powder for a cream, this Urban Decay palette is perfect. The palette has powders on one side, finely milled for ultra-silky feel and bendable cream on the other for a seamless finish.
With these products you’ll be feeling like Kim in no time….