On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

How to save money this winter

Saving money while living in the city is not an easy task. We find ourselves constantly being talked into going out for a drink with friends or treating ourselves to a pricey Sunday brunch, because who doesn’t love $20 eggs benny. We’ve put together some handy tips to keep the cash flow on a leash…. Read more »

Five podcasts to help you forget how miserable your commute is

It’s 8:27 a.m. on a Monday. You’re waiting for the train, or worse, a streetcar. It’s -27 degrees Celsius outside, or at least you think it is because you’re just genuinely too terrified to look at the wind-chill. The hypothetical train and/or streetcar arrives; it’s jam-packed to the doors with fellow commuters, deadened by the cold… Read more »

Round up: This Week in T.O.

Every Monday, #OnTheFourthFloor rounds up the events to check out this week, keeping you in the loop with what’s going on in the city. Monday, January 15: Toronto Design Offsite Festival 2018 Image Source January is a time for fresh starts and big ideas for the year to come, so what better way to find some creative… Read more »

Top 10 ways to avoid the winter blues

It’s that time of the year again when the only thing you want to do is stay inside and never leave your bed. With the temperature consistently in the negatives, it’s easy to forget about all the fun things to do in the city to keep the positive vibes flowing. Although the winter months are… Read more »

Round up: This Week in T.O.

Every Monday, #OnTheFourthFloor rounds up the events to check out this week, keeping you in the loop with what’s going on in the city. Monday, January 8: The Ossington Comedy Presents: Free Pizza for 2018 Baby! Winter can make the Monday blues extra blue, so why not try to shake it off with a little comic relief. Get a… Read more »

Trending: Puffer Jackets

From the runway to the streets, puffer jackets have been the centre of attention for this upcoming winter season. Best worn how all outerwear is seen on models / style stars these days – basically falling off. Emerging in the ’80s in the streets of Milan, to ’90s New York City rappers, and more recently a more modest but very… Read more »

Your guide to athleisure this fall

The average closet is no longer categorized specifically and we no longer shop for work, shop for play, and shop for whatever else. Today, we spend with the intention of wearing one single item for various occasions in our lives. The resulting trend: Athleisure. However, there are a few rules on how to make an… Read more »

Kitten Heel Comeback

Time to dig into your mom’s / grandma’s closet ladies! Kitten heels are back and taking over all the runways. Was it just three years ago when Kitten heels were un-cool? We all know that low heels have been super trendy this past summer, with everyone investing in a pair of mules. Now all we… Read more »

Round Up: This Week in Toronto

We’re rounding up of events to check out this week and everything else you need to stay-in-the-loop with what’s going on in the city. Wednesday, September 27: Oktoberfest Party at Batch Toronto Let the beer sipping begin! Batch Toronto is starting its harvest festivities early with its Oktoberfest Party. Admission is free, so grab a… Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor rounds up of events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, August 28: Bonobo in Toronto Tonight at The Danforth Music Hall, check out Bonobo, the British musician known for his electronic dance tunes. The concert starts 7 p.m, and… Read more »

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How to save money this winter


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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