On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Do Me A Solid: Transition Skincare – Summer to Fall

With the warm (or hot af) summer season coming to an end, we’re gearing up for the brisk fall air and refreshing respite from humidity. Where PSL-lovers unite and blanket scarves thrive, the fall season is downright unreal. Fall booties come out and play and warm tones make their debut. But wait… what about our… Read more »

DIY: Summer Smoothies

Summer is for top knots and cottage hangs, picnics in the park and sweet treats at Bang Bang; sangria pitchers on patios with friends, and dancing up a storm during festival weekends. But, summer is also good for one other thing: making smoothies. We’ve got four different recipes that will make your heart sing. These jar-fulls will… Read more »

Do Me A Solid: The Frocktail Party

One of the easiest ways to give back is by attending a great gala. Supporting a worthwhile cause while sipping lovely cocktails, enjoying hors d’oeuvres and dressing up in our finest? It’s a no-brainer. Celebrating its fifth season, The Frocktail Party hits all the above, with a healthy dose of fashion that takes this fundraiser to… Read more »

Do Me A Solid: Give a Damn? Give a day

As we head into the holiday season, let’s not forget about the gift of giving back to those who are less fortunate, and especially to those who are fighting the daily battle against disease. Approximately 35 million people around the world have HIV – more than two thirds of them living in sub-Saharan Africa.  For many,… Read more »

Rave: Charitable good deeds

You see them on the street wearing bright jackets, holding a clipboard and with a huge smile on their face. As you try not make eye contact, they’ve already jumped in front of you and started their pitch. For some people, they are only too happy to sign up for various on charities on the… Read more »

Do Me A Solid: Products that benefit breast cancer awareness month

It may be ok for the cast of Mean Girls to only wear pink on Wednesdays, but when it comes to October, we’re all about wearing the colour/eating anything pink/supporting anything that supports breast cancer research. Because October is Breast Cancer Awareness Month, after all. On The Fourth Floor, we’re a group of classy, charity-minded… Read more »

Do Me A Solid: artbound

It’s event season in the city! With the 8 million (slight exaggeration) parties going on in Toronto, sometimes we get tired and forget that there is a life outside of the glitz and glamour. But before we begin this post, we’re going to give a huge shout out to Uber Toronto for offering free taxis… Read more »

Do Me A Solid: Art Train Conductor No.9

We have seen trains, planes and automobiles plastered with ads for almost anything under the sun. Yet it’s not every day that you see an entire GO car wrapped in funky, fresh art. That is exactly what the Art Train Conductor No.9 is. Artist rendering of Art Train Conductor No.9 No.9: Contemporary Art and the Environment,… Read more »

Do Me A Solid: Night Moves Party

The only thing we love more than a great party is a party with an awesome theme. And the only thing we love more than a party with an awesome theme is a get-together that brings attention to a worthy cause. Our good friend Michelle Bilodeau recently found out that her father has been diagnosed… Read more »

Do Me A Solid: Stuart Knight’s Top Ten Event

Jumping from an airplane, kissing your high school crush, and climbing Mount Everest are the types of things that generally make it onto a bucket list. Stuart Knight has taken the bucket list concept one step further to create the Top Ten Event – a dynamic social evening with real meaning. On Thursday, August 4, 10 high profile… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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