On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Fashion-able: Grammys 2017 Best + Worst

From Lady Gaga performing with Metallica to Bruno Mars paying tribute to Prince, the Grammys were full of memorable and iconic moments. Of all of award season, the biggest night in music is also one of our favourite nights for fashion. Musicians typically take more risks with their wardrobes than actors, serving up daring, shocking,… Read more »

Photo Friday: Best looks from RE\SET

As all eyes shift to NYC to see what is in store for Fall 2017 we’d like to take a minute to appreciate the FSHN on this side of the border. This week THE COLLECTIONS presented RE\SET in Toronto, a two night event showcasing Canadian designers in a showroom and presentation setting. With the goal of… Read more »

Fashion-able: The Revival of Fishnets

Forget everything you know about fishnets. The once provocative ’90s fashion item is back with a vengeance and better than ever. No longer reserved for the daring, edgy and promiscuous, there truly is a fishnet for everyone in 2017. The key to its reimagined revival is in the styling, and with fishnets now coming in… Read more »

Photo Friday: Paris Haute Couture Week

In honour of Spring 2017 Paris Haute Couture Fashion Week coming to a close, we dedicate this #photofriday to the best and worst looks of the week. Whether you’re into street style or enjoy experimenting with ruffles, feathers, and matching sets, we hope this round-up provides you with some trendy fashion dos and don’ts for 2017. The… Read more »

Fashion-able: Five Alternatives to a Winter Parka

When it comes to winter, style sometimes falls by the wayside. As the temperatures continue to drop, finding a parka that is not only warm, but also fashionable can be highly problematic. Instead of opting for your typical oversized thermal jacket, why not spice things up this year? Although the winter months can be dark… Read more »

Fashion-able: Golden Globes Best + Worst

Awards season has officially begun! Every year the Golden Globes is one of our favourite awards shows to watch. Whether it’s because it is the unofficial kickoff of the season or thanks to what seems like an endless amount of Moet, it seems to be the one awards show where celebrities really let loose. After a few… Read more »

Fashion-able: Resolution-worthy gym wear

It’s a new year! And that means it is time to make some resolutions. For most of us, especially those of us that used the holidays to indulge in everything from cookies to stuffing *guilty*, that means #newyearnewbod. You know what they say, summer bodies are made in the winter, but during the cold, dark… Read more »

Fashion-able: NYE style guide

They say that how you spend new years eve is indicative of how you’ll spend the rest of the year. While that puts a lot of pressure on one evening, we’d like to think that applies to fashion. So who wouldn’t want to ring in the new year in style? Before you reach into the back of… Read more »

Fashion-able: Critics Choice Awards Red Carpet Best + Worst

2016 may be nearing an end but awards season is just beginning. While we’re getting ready to ring in the new year we’re also getting ready for all the glitz and the glamour that Hollywood has to offer. Nominees for the Grammy Awards and Golden Globes have been announced and homegrown hotties Ryan Reynolds, Ryan Gosling… Read more »

Photo Friday: VSFS Faves

It’s the most wonderful time of the year! No we aren’t talking about the holidays, we’re talking about the VSFS. Okay so it might be over, but we are still basking in all of its scantily clad glory. According to our Instagram feeds you are too. I mean how could we get over the dynamic… Read more »

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