On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Fashion-able: The Best of Cannes 2017

Each May, the South of France receives a significant dose of star power thanks to the annual (and arguably the most prestigious) Cannes Film Festival. For more than half a century, the festival debuts the year’s buzziest films, and this year was an (added) celebration of its 70th anniversary. Debatably the most coveted and glamourous event… Read more »

Fashion-able: The Best of The 2017 Met Ball

As many of you fashionistas know, last night was the most coveted (and glamourous) blue carpet event of the year, the Met Gala. Every year, Vogue hosts the Ball to recognize the Metropolitan Museum of Art’s Costume Institute and over the years, it has become the most sought-after ticket in Hollywood. This season, the theme was… Read more »

Photo Friday: Coachella Festival Fashion

With the first weekend of Coachella behind us and the second just getting started, festival season has officially begun! From celeb sightings to surprise performances, the first weekend of Coachella was nothing short of epic. The 6ix gods made an appearance, with Drake joining Future on stage and the Weekend taking a break from snuggling up with… Read more »

Spring Footwear We’re Loving

Goodbye winter clothing, hello spring/summer fits! Warmer days are upon us and we’re ready to dip our toes into the latest fashionable trends. We’ve seen some of our fave ladies Gigi Hadid and Sofia Richie strutting in some fabulous footwear, and we can’t help but get inspired to revamp our closet to start off spring with a… Read more »

Fashion-able: How To Rock Frayed + Uneven Hems

Every season, there is a go-to denim trend that makes its way into every stylish girl’s closet. This SS17 season, we saw tons of wearable denim trends that nodded at every variety of personal style. From Roberto Cavalli experimenting with different widths and washes to Dolce & Gabanna rocking sequin and pearl embellishments, the spring 2017… Read more »

Fashion-able: The Ring Handle + Mix and Match Straps

This past fashion month, we saw tons of wearable trends that nodded at every variety of personal style. From over-sized studs and silver grommets to the evolution of the bucket bag, this month was all about bold, eye-catching accessories. However, our favourite trend was subtle and offered a unique way to carry a handbag and spice up… Read more »

Fashion-able: MFW + PFW Round-up

And just like that… fashion month is a wrap! After some amazing shows in NY and Paris (which we rounded up here) some of the biggest, most influential names in fashion gathered in Milan and Paris for two weeks of amazing shows. We have to say, as excited as we are for it to start… Read more »

Fashion-able: Oscars 2017 Best + Worst Dressed

March is just around the corner, which means award season is coming to an end. On Sunday, Hollywood celebrated the 89th Annual Academy Awards. With Hollywood’s biggest and brightest in the limelight, a chic red carpet look is essential. As guests made their way into The Dolby Theatre, the world watched as their favourite stars… Read more »

Fashion-able: NYFW + LFW FW17 Recap

Fashion month is almost half way over! With New York and London wrapped, we anxiously await Paris and Milan. As always the month has been full of memorable and Instagrammable moments. From Selena Gomez and Anna Wintour sitting front row at Coach, to the cheeky hair and Anna Sui, and the lack of set at… Read more »

Fashion-able: Grammys 2017 Best + Worst

From Lady Gaga performing with Metallica to Bruno Mars paying tribute to Prince, the Grammys were full of memorable and iconic moments. Of all of award season, the biggest night in music is also one of our favourite nights for fashion. Musicians typically take more risks with their wardrobes than actors, serving up daring, shocking,… Read more »

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Mon. May 29, 2017

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