On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Trending: Puffer Jackets

From the runway to the streets, puffer jackets have been the centre of attention for this upcoming winter season. Best worn how all outerwear is seen on models / style stars these days – basically falling off. Emerging in the ’80s in the streets of Milan, to ’90s New York City rappers, and more recently a more modest but very… Read more »

Your guide to athleisure this fall

The average closet is no longer categorized specifically and we no longer shop for work, shop for play, and shop for whatever else. Today, we spend with the intention of wearing one single item for various occasions in our lives. The resulting trend: Athleisure. However, there are a few rules on how to make an… Read more »

Fall jackets we’re loving

This season’s collection of coats truly takes us back to the days of scouring our mothers’ closets and playing dress up. It’s a season of throw backs. No worries if your aunt ditched the shoulder padded fur way back when, we’ve got some fresh finds for you this fall. Be Bold In Red Red is… Read more »

Kitten Heel Comeback

Time to dig into your mom’s / grandma’s closet ladies! Kitten heels are back and taking over all the runways. Was it just three years ago when Kitten heels were un-cool? We all know that low heels have been super trendy this past summer, with everyone investing in a pair of mules. Now all we… Read more »

Fashion: Island Vibes

Wish you were laying on the beach in The Maldives or The Seychelles? We’ll give you all the tropical feels with these fashion forward outfits, perfect for channeling island vibes. These printed looks promise pure paradise. We’ve seen this trend before and we are excited about the endless possibilities this time around. Celebrity Inspo This… Read more »

Colour Watch: Yellow

You read that right, YELLOW. Before you cringe – give it a chance because the fashion world is definitely digging it. Everyone that matters is currently pulling off an adorable ensemble jaune or at least a yellow accessory. It may seem like a shock for yellow to be the hot new thing but it seriously… Read more »

Fashion-able: The Best of Cannes 2017

Each May, the South of France receives a significant dose of star power thanks to the annual (and arguably the most prestigious) Cannes Film Festival. For more than half a century, the festival debuts the year’s buzziest films, and this year was an (added) celebration of its 70th anniversary. Debatably the most coveted and glamourous event… Read more »

Fashion-able: The Best of The 2017 Met Ball

As many of you fashionistas know, last night was the most coveted (and glamourous) blue carpet event of the year, the Met Gala. Every year, Vogue hosts the Ball to recognize the Metropolitan Museum of Art’s Costume Institute and over the years, it has become the most sought-after ticket in Hollywood. This season, the theme was… Read more »

Photo Friday: Coachella Festival Fashion

With the first weekend of Coachella behind us and the second just getting started, festival season has officially begun! From celeb sightings to surprise performances, the first weekend of Coachella was nothing short of epic. The 6ix gods made an appearance, with Drake joining Future on stage and the Weekend taking a break from snuggling up with… Read more »

Spring Footwear We’re Loving

Goodbye winter clothing, hello spring/summer fits! Warmer days are upon us and we’re ready to dip our toes into the latest fashionable trends. We’ve seen some of our fave ladies Gigi Hadid and Sofia Richie strutting in some fabulous footwear, and we can’t help but get inspired to revamp our closet to start off spring with a… Read more »

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