On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Fashion-able: The Ring Handle + Mix and Match Straps

This past fashion month, we saw tons of wearable trends that nodded at every variety of personal style. From over-sized studs and silver grommets to the evolution of the bucket bag, this month was all about bold, eye-catching accessories. However, our favourite trend was subtle and offered a unique way to carry a handbag and spice up… Read more »

Fashion-able: MFW + PFW Round-up

And just like that… fashion month is a wrap! After some amazing shows in NY and Paris (which we rounded up here) some of the biggest, most influential names in fashion gathered in Milan and Paris for two weeks of amazing shows. We have to say, as excited as we are for it to start… Read more »

Fashion-able: Oscars 2017 Best + Worst Dressed

March is just around the corner, which means award season is coming to an end. On Sunday, Hollywood celebrated the 89th Annual Academy Awards. With Hollywood’s biggest and brightest in the limelight, a chic red carpet look is essential. As guests made their way into The Dolby Theatre, the world watched as their favourite stars… Read more »

Fashion-able: NYFW + LFW FW17 Recap

Fashion month is almost half way over! With New York and London wrapped, we anxiously await Paris and Milan. As always the month has been full of memorable and Instagrammable moments. From Selena Gomez and Anna Wintour sitting front row at Coach, to the cheeky hair and Anna Sui, and the lack of set at… Read more »

Fashion-able: Grammys 2017 Best + Worst

From Lady Gaga performing with Metallica to Bruno Mars paying tribute to Prince, the Grammys were full of memorable and iconic moments. Of all of award season, the biggest night in music is also one of our favourite nights for fashion. Musicians typically take more risks with their wardrobes than actors, serving up daring, shocking,… Read more »

Photo Friday: Best looks from RE\SET

As all eyes shift to NYC to see what is in store for Fall 2017 we’d like to take a minute to appreciate the FSHN on this side of the border. This week THE COLLECTIONS presented RE\SET in Toronto, a two night event showcasing Canadian designers in a showroom and presentation setting. With the goal of… Read more »

Fashion-able: The Revival of Fishnets

Forget everything you know about fishnets. The once provocative ’90s fashion item is back with a vengeance and better than ever. No longer reserved for the daring, edgy and promiscuous, there truly is a fishnet for everyone in 2017. The key to its reimagined revival is in the styling, and with fishnets now coming in… Read more »

Photo Friday: Paris Haute Couture Week

In honour of Spring 2017 Paris Haute Couture Fashion Week coming to a close, we dedicate this #photofriday to the best and worst looks of the week. Whether you’re into street style or enjoy experimenting with ruffles, feathers, and matching sets, we hope this round-up provides you with some trendy fashion dos and don’ts for 2017. The… Read more »

Fashion-able: Five Alternatives to a Winter Parka

When it comes to winter, style sometimes falls by the wayside. As the temperatures continue to drop, finding a parka that is not only warm, but also fashionable can be highly problematic. Instead of opting for your typical oversized thermal jacket, why not spice things up this year? Although the winter months can be dark… Read more »

Fashion-able: Golden Globes Best + Worst

Awards season has officially begun! Every year the Golden Globes is one of our favourite awards shows to watch. Whether it’s because it is the unofficial kickoff of the season or thanks to what seems like an endless amount of Moet, it seems to be the one awards show where celebrities really let loose. After a few… Read more »

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