On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Meet Our Team: Erin

Erin is our newest intern, and so far, she’s been knocking our socks off. She is currently in her second year of the Media Studies program at the University of Guelph-Humber, specializing in public relations. Growing up, she wanted to be a princess or a bride, then a pop star. Now, her ambitions are focused… Read more »

Meet our team: Amalia

Amalia is one of our newest team members, and has been a lovely addition to the fourth floor. She’s just graduated from Algonquin College, after studying Public Relations for two years. Previously, she graduated from the same college with a degree in hospitality management. The only child (she wishes she had a sister!) is originally… Read more »

Meet Our Team: Natalie

Natalie is our newest addition on the fourth floor, and we couldn’t be happier to have found her. She graduated from the University of Western Ontario in 2007, with an honours degree in Media, Information & Technoculture, a minor in Comparative Literature and a Certificate in Writing. She got her first kick at PR when… Read more »

Meet Our Team: the baby edition *with a prize!*

You’ve met our whole team over the past few months and now we have a challenge for you. We’ve dug through the photo archives (back when photos were printed on paper, not stored on computers), and pulled out shots of ourselves when we were in diapers. Your challenge: Guess which chubby face belongs to which… Read more »

Meet Our Team: Lara

Lara is the newest addition to the rock-it team, and we couldn’t be happier to have found her. After graduating from the University of Western Ontario, Lara worked in television production and fashion styling before pursuing a career in publicity. After a short time at The Mint Agency, Lara joined the rock-it team, bringing her happy-go-lucky attitude… Read more »

Meet Our Team: Debra

Debra Goldblatt-Sadowski is our fearless leader, founder and president of rock-it promotions, inc. and Tastemakers. She has appeared as a PR expert on MuchMore Music, eTalk, ET Canada and Global News, and has been interviewed by The Globe and Mail, National Post, Toronto Star, Toronto Life and many more. Goldblatt-Sadowski attended Concordia University and graduated with… Read more »

What’s In Your…Lunch Bag?

We’ve already shared the contents of our makeup bags, and now we’re giving you a sneak peak into the fridge On the Fourth Floor. We have some major peanut butter and banana sandwich fans, a few take-out girls and a couple of soup fanatics.  It was a busy week On The Fourth Floor – we… Read more »

Meet Our Team: Carly

Carly is our newest intern, who we snapped up after she showed us her stuff at LG Fashion Week Beauty by L’Oreal Paris. She recently graduated from the post-graduate Public Relations program at Humber College. Before that, she studied Media Information and Technoculture, with a Certificate in Writing at the University of Western Ontario, graduating… Read more »

Meet Our Team: Abby

Abby started her career in marketing at a small property services business in Muskoka for a year and moved on shortly after to the GoodLife Fitness corporate marketing department for just under two years.   While the marketing world was fun, she felt something was missing. After pursuing a meeting at rock-it (ed note: it took many… Read more »

Meet Our Team: Christina

Christina, our publicity co-ordinator extraordinaire, is a master at charming a room full of people at any event. Before joining the team at rock-it, Christina honed her skills at other PR agencies. She loves events and fashion, and you can frequently find her smiling face featured in the society pages of major publications. Twitter: @christinallison How… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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