On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: Coachella Festival Fashion

With the first weekend of Coachella behind us and the second just getting started, festival season has officially begun! From celeb sightings to surprise performances, the first weekend of Coachella was nothing short of epic. The 6ix gods made an appearance, with Drake joining Future on stage and the Weekend taking a break from snuggling up with… Read more »

Best Street Style Looks From NYFW + LFW

It’s the middle of fashion month and while we’re documenting (and drooling over) looks from New York and London Fashion Week, we thought we’d take a moment to appreciate some looks off the runway as well. Although not featured directly in a specific show, street style offers a blend of runway and sidewalk style with plenty… Read more »

Photo Friday: Best looks from RE\SET

As all eyes shift to NYC to see what is in store for Fall 2017 we’d like to take a minute to appreciate the FSHN on this side of the border. This week THE COLLECTIONS presented RE\SET in Toronto, a two night event showcasing Canadian designers in a showroom and presentation setting. With the goal of… Read more »

Photo Friday: Paris Haute Couture Week

In honour of Spring 2017 Paris Haute Couture Fashion Week coming to a close, we dedicate this #photofriday to the best and worst looks of the week. Whether you’re into street style or enjoy experimenting with ruffles, feathers, and matching sets, we hope this round-up provides you with some trendy fashion dos and don’ts for 2017. The… Read more »

Photo Friday: VSFS Faves

It’s the most wonderful time of the year! No we aren’t talking about the holidays, we’re talking about the VSFS. Okay so it might be over, but we are still basking in all of its scantily clad glory. According to our Instagram feeds you are too. I mean how could we get over the dynamic… Read more »

Photo Friday: CMA Fashion Faves

This week has been a huge week for music! On this side of the boarder the JUNO Awards announced Michael Bublé as the host of the 2017 show in Ottawa. In the States, the CMAs celebrated 50 years! The Nashville award show was star studded, with Matt McConaughey, the Fab Five, Jennifer Garner and more as presenters…. Read more »

Photo Friday: Celebrity Halloween Costume Inspiration

Halloween is just around the corner and if you are anything like us you still have no idea what you are being. You’ve tried google searches and all you’ve come up with is either something political, involving snapchat filters or Pokemon Go. Why not to look to the stars for a little inspiration? We’ve rounded up… Read more »

Photo Friday: MFW + PFW

September and has come and gone and that means that fashion month is ALMOST over. What a *whirlwind* it has been. Milan and Paris fashion weeks host some of the biggest houses in the industry, so it can be hard to keep up. There have been so many memorable moments on and off the catwalk this… Read more »

Photo Friday: Back-to-school celeb style

They’re just like us- except their back-to-school route involves dodging paparazzi and casual drop-offs clad in designer essentials. We’ve rounded up some of our fave celeb back-to-school looks that will have you running to the nearest mall. Check out these mother-daughter duos and get some September style inspo.

Photo Friday: Kardashian Kids Style Moments

For the Kardashians, fashion is definitely a family affair. The next generation of Kardashians (North, Penelope, Mason, and Reign) have already proved they’re a major fashion force to be reckoned with. Whether they’re going to ballet class in tutus and baby Balmain, sitting front row in custom Givenchy, or reppin’ daddy in mini Yeezus Ts… Read more »

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