On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

PR Girls Guide: The 2017 JUNO Awards

The countdown is on! Only five more days until the best in Canadian music will gather at Ottawa’s Canadian Tire Centre for The 46th Annual JUNO Awards. Gear Up The JUNO Awards partnered with Peace Collective for the coolest JUNO merch yet! The collection includes two t-shirts, two sweaters and a cap, featuring “Canadian Built”… Read more »

TIFF 2016: PR Girl’s Survival Guide

It’s that time of year! One of the busiest seasons known to PR pals city-wide: TIFF season. Where days seem never-ending and you’re consistently on the go, it’s difficult to remember the basics. As always, we have a post for that. From fashion must-haves to skincare necessities, we have TIFF ’16 Survival 101 list to… Read more »

PR Guide book: DJ Khaled Edition

When DJ Khaled released “All I Do is Win,” he probably didn’t expect to be winning in more ways than one. Six years later, he has become a inspirational speaker through his Major Key alerts and keys to success that he shares to his 6 million+ followers on social media. Here are five “major key” takeaways… Read more »

PR Guide book: Kylie Jenner Edition

Last week, Kylie Jenner celebrated her birthday early in a black lace bodysuit that showcased her confidence and reminded us why she’s a #Girlboss in more ways than one. In advent of her official birthday this week, we are rounding-up five PR tips inspired by the young makeup mogul. Create your own look Kylie shocked… Read more »

PR Guide Book: Gigi and Bella Edition

While Kimye and T-Swift #BreakTheInternet hashing out their frequent drama, the models Hadid have a more neutral approach to dealing with the spotlight. While creating your own buzz has its benefits, staying out of the public eye can be helpful as well. Here are five PR takeaways from the 21 and 19 year-old superladies: Maintain good relationships,… Read more »

5 things Yeezy taught me

Now that we’ve had over a week to reflect on Kanye’s controversial music video “Famous”, one thing we can’t debate is his ability to get our emotions stirred and create a buzz. While the sides are often drastically divided when it comes to Yeezy, the buzz is always there. And while we’re not quite ready… Read more »

PR Girl’s Guide: Easy, Energy Boosting Breakfast

It’s always important to give our bodies some TLC and treat ourselves to a healthy, energetic breakfast. It’s difficult – especially for those working in fast-paced jobs (#PRlife) – to make time for a healthy, filling breakfast every day. Lucky for you, we’ve got some great recipes to make your mornings simple and nutritious. Here… Read more »

PR Girl’s Guide: Dating Apps

The dating game has changed drastically in the past for years. For those single ladies and gents who are not on at least one dating app, you are definitely in the minority. But with the constant rise in popularity, more and more apps are made available, and the options can be overwhelming. Today #OnTheFourthFloor, we’ve… Read more »

PR Girl’s Guide to BBQing

Now that the hot summer days are finally upping their game in the temperature department, it’s time to dust off your BBQ and start grilling. One of our fave things to do in the summer is to hang out, relax and of course have a couple cocktails at a balcony/backyard BBQ with our besties. No one likes… Read more »

PR Girl’s Guide to Summer Skincare Products

While it’s extremely important to take care of your skin all year round, the sun can especially do some damage during the summer months, which means taking precautions and treating our skin properly. After all, we want to have radiant looking skin far into our golden years, which means protecting it now. Here’s a round-up… Read more »

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Mon. March 27, 2017

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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