On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Singles Guide to Valentine’s Day

Well it’s that time of year again. The bouquets and chocolates come out, restaurant reservations are booked full, and we get a swift reminder on whether we’re single or not. But fear not, you’re in the same boat with millions of other eligible bachelors/bachelorettes. Valentine’s Day doesn’t have to be an annoyance of a holiday… Read more »

Award Season Rave: Female Stage Presence at its Finest

It’s that time of the year again when your Sunday nights are spent with your favourite bottle of red and some of the most glamorous award shows of the year. With each show we get major updates on the fashion scene, plenty of entertainment on the newsfeed and top notch performances by the very best… Read more »

Raves: Health Trends 2018

Happy 2018! With the New Year comes new goals, lists of resolutions and of course exciting and not so exciting health trends and fads. Here are our predictions for the top five health trends to follow this year. Activated Charcoal Now available as more than just an Instagram-able teeth whitening product. Ah, yes the lovely chalky and dusty… Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor rounds up of events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, August 28: Bonobo in Toronto Tonight at The Danforth Music Hall, check out Bonobo, the British musician known for his electronic dance tunes. The concert starts 7 p.m, and… Read more »

The Coconut Craze

It’s no mystery that coconuts have become the be-all and end-all of 2017. Whether it’s sipping on coconut water, switching to coconut sugar, or garnishing baked goods with coconut flakes, coconuts have unavoidably become a big part of our everyday lives. And of course, we cannot forget coconut oil; you’ve heard about it, you’ve read… Read more »

Rants and Raves: Furry Footwear

From FENTY slides to Gucci loafers, it seems like we can’t escape the trend that is furry footwear. A trend initially thought of as being only for the runway, has taken over our streets and our instagram feeds. Since the trend literally stepped out onto the scene it has evolved, with designers creating sandals and… Read more »

Rants and Raves: 5 Best Spas in Toronto

When our daily lives get hectic, it’s important to remember to treat yo’ self! From facials to massages, we’re sharing the best spas to visit in Toronto and their top treatments. Grab your pen and paper – you’ll want to jot these down: Hammam Spa Hidden underground at King and Portland, this grotto-like spa is the… Read more »

Rants and Raves: The Bodysuit

From runway to retail, celebrity outfits to street style, it’s hard not to notice the recent popularity of the bodysuit. Having been dubbed this season’s new crop top, bodysuits are everywhere. Sure they give you a sleek and seamless silhouette that is perfect for tucking into pants and skirts of all kind, but as anyone… Read more »

Interactive stores that change the way we shop

Online shopping has become increasingly popular in the last few years, with many anticipating the demise of the shopping mall. Instead a new trend has emerged and stores have started to offer more than just products and services. Stores are tapping into our social desires and creating environments that promote conversation and interaction. Here are… Read more »

Get the look: Rose gold glamour

Rose gold everything is all the rage right now, and we can’t get enough. The pinky hue can be spotted in jewelry, beauty, home decor and of course, fashion. The colour’s warm tones blend nicely with many skin tones, and it looks good with almost any outfit. It’s time to hop on the rose gold bandwagon…. Read more »

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Fri. February 23, 2018

Treat yourself this winter

Fri. February 9, 2018

Singles Guide to Valentine’s Day

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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