On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Give Your Hair A Heat-Styling Break

When the temperature drops, our hair goes through a bit of a shock. It’s colder, it’s drier, and our hair is still recovering from the damage it endured throughout the summer months (re: sunshine and sea salt sprays). Add constant blow drying, curling and straightening to the mix, and you have yourself the perfect recipe for… Read more »

Family day activities

Family Day is right around the corner, so it’s time to call your siblings and plan some activities! We’ve rounded up five great things to do in Toronto this Monday to make the most of the family-loving time. Ripley’s Aquarium If you haven’t gotten a chance to dive into Ripley’s aquatic world yet, there’s no… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, February 13: Before the 6ix: Ladies First There is no doubt Toronto’s music scene is the hottest it’s been in years. Join the panel discussion of Before the 6ix:… Read more »

5 Toronto art galleries you haven`t checked out yet

Toronto is a city full of creative energy and buzzing new artists. With so much talent, Toronto is home to many unique art galleries hidden around the city. Take a look at 5 art galleries you may not have heard of yet. These galleries showcase amazing pieces and exhibits from artists in the city and all… Read more »

Non-Toxic Beauty Favourites

When it comes to non-toxic beauty, it’s not just about using products that are all natural and organic. Instead, it’s about experimenting with products that don’t contain harmful chemicals such as phthalates, formaldehyde, petroleum, asbestos, lead acetate and coal tar. Specifically, these ingredients have been scientifically proven to be linked to issues such as cancer, hormone disruption,… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, February 6: Ossington Comedy Looking to start off the week on a happy note? Every week, Ossington Comedy hosts a comedic show that is guaranteed to give you non-stop… Read more »

PR Girl’s Guide: Super Bowl LI

Here #onthefourthfloor we are squaring up for Super Bowl LI airing Sunday February 5: the New England Patriots vs. the Atlanta Falcons. Whether you’re a football fan or just tuning in for Lady Gaga’s halftime show, everyone can agree that Sunday is (one of) the biggest days on television. If you’re looking to spruce up on… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, January 31: Cardioke We all watched in awe as Ariana Grande belted out her new hit single while spinning on a bike at last year’s VMAs. Now’s your chance to… Read more »

Media, Darling: Abdulla Khatib

Abdulla is a graduate from The University of Toronto who started blogging because he really enjoyed writing as a hobby. Although he wrote a lot for school, he didn’t find it fulfilling enough, so he decided to combine his passion for fashion and writing and create a menswear blog where he could help other gentleman… Read more »

Fashion-able: Five Alternatives to a Winter Parka

When it comes to winter, style sometimes falls by the wayside. As the temperatures continue to drop, finding a parka that is not only warm, but also fashionable can be highly problematic. Instead of opting for your typical oversized thermal jacket, why not spice things up this year? Although the winter months can be dark… Read more »

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Latest From the Blog

mesy bun
Fri. February 17, 2017

Give Your Hair A Heat-Styling Break

20131016-Ripleys-Aquarium-of-Canada-Opening-2154-Photo_by_Corbin_Smith
Wed. February 15, 2017

Family day activities


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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