On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Best Holiday Window Displays in Toronto

The temperature has dropped and our Halloween candy has been eaten, which can only mean one thing: holiday season is upon us! Whether you’re a die-hard Christmas music fan or skew more Scrooge than Buddy the Elf, experience a little seasonal magic this month by checking out some of the best holiday window displays in… Read more »

Trending: Puffer Jackets

From the runway to the streets, puffer jackets have been the centre of attention for this upcoming winter season. Best worn how all outerwear is seen on models / style stars these days – basically falling off. Emerging in the ’80s in the streets of Milan, to ’90s New York City rappers, and more recently a more modest but very… Read more »

The Puppy Profiles: Meet Chloe

If you’ve ever stopped by the rock-it promotions office, you’re sure to have encountered at least one of the many adorable dogs that are always hard at work brightening our days. In honour of all our furry friends, we decided to create “The Puppy Profiles”, an ongoing series where you’ll get to know the #rockitpromopups… Read more »

Halloween Scary Movie Guide

With Halloween next week, we are excited to talk about one of the best parts of this time of year – scary movies. This is a topic that immediately stirs up emotional stress here #onthefourthfloor. Although we love a good scream, we’re scared of pretty much everything when it comes to scary movies. Whether you’re carving… Read more »

Yum Yum: Spooky (but delicious) Halloween Recipes

With the fall season in full swing, it’s time to start thinking about all things warm, cozy and spooky! We #onthefourtfloor are kicking-off harvest season with a few spooky, Halloween-inspired recipes that’ll make the transition to colder times a breeze. From Halloween-themed soirees to pumpkin carving nights in, spruce up your Halloween evening with a few pumpkin inspired recipes… Read more »

Round-up: This week in Toronto

Every week, #OnTheFourthFloor rounds up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, October 23: Monday Meditation Start your week with a 45-minute guided meditation by The Quiet Company. Designed to help you get in touch with your body’s natural rhythm, this $10 class… Read more »

Best BCAM Products 2017

Breast Cancer Awareness Month is well underway, and this year’s brand partnerships are outstanding. Scroll through to see how you can shop fantastic products from your favourite brands, while simultaneously supporting breast cancer charities doing amazing work. Bobbi Brown Pink Peony Illuminating Bronzing Powder Set Give yourself that rosy cold-weather glow year round with this… Read more »

Round-up: This week in Toronto

Every week, #OnTheFourthFloor rounds up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, October 10  – Free Barre Class Ok, let’s be real. After our Thanksgiving coma yesterday we could all do with a little bit of exercise, right? And what better way… Read more »

Must reads this season

With the cold slowly but surely creeping over the city, our evenings are more likely spent in the comfort of our homes. Whether on the sofa or in bed, this is the perfect time of year to get snuggled up with a good book for a captivating read. Here are some of our newly released hot picks… Read more »

Five turkey alternatives for a Happy Veggie-Thanksgiving

With Thanksgiving quickly approaching hosts are planning their feasts, dressing the table with gourd-forward décor and getting excited to see family and friends. But wait…what do you make for your vegetarian loved ones? Here are five delectable turkey alternatives that will have your guests giving extra thanks, this holiday. Gardein Savoury Stuffed Turk’y This soy-based… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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