On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Media, Darling: Sarah Chan

Sarah’s passion for writing led her to study journalism throughout post-secondary school. After graduating, she coupled her love for words with her love for all things fashion and beauty and entered the fast-paced world of public relations. During her time in PR, she represented a wide roster of high-profile fashion, beauty and lifestyle brands. At… Read more »

Five podcasts to help you forget how miserable your commute is

It’s 8:27 a.m. on a Monday. You’re waiting for the train, or worse, a streetcar. It’s -27 degrees Celsius outside, or at least you think it is because you’re just genuinely too terrified to look at the wind-chill. The hypothetical train and/or streetcar arrives; it’s jam-packed to the doors with fellow commuters, deadened by the cold… Read more »

Round up: This Week in T.O.

Every Monday, #OnTheFourthFloor rounds up the events to check out this week, keeping you in the loop with what’s going on in the city. Monday, January 15: Toronto Design Offsite Festival 2018 Image Source January is a time for fresh starts and big ideas for the year to come, so what better way to find some creative… Read more »

Top 10 ways to avoid the winter blues

It’s that time of the year again when the only thing you want to do is stay inside and never leave your bed. With the temperature consistently in the negatives, it’s easy to forget about all the fun things to do in the city to keep the positive vibes flowing. Although the winter months are… Read more »

Media, Darling: Ika Wong

Ika Wong is a Toronto-based television personality. She’s known for being on two seasons of one of the most popular reality TV shows across North America, Big Brother Canada. Her impact and popularity on the show has made her into a renowned public figure and a notable and influential person across her social media platforms. Her… Read more »

Raves: Health Trends 2018

Happy 2018! With the New Year comes new goals, lists of resolutions and of course exciting and not so exciting health trends and fads. Here are our predictions for the top five health trends to follow this year. Activated Charcoal Now available as more than just an Instagram-able teeth whitening product. Ah, yes the lovely chalky and dusty… Read more »

Five Soups to Warm Your Soul

Ah, January! The month of ambitions, resolutions, and of course, ambitious resolutions. It’s the month after we all survived (or relished) a steadfast barrage of drinks and food, to commit to a healthier lifestyle; what could be more virtuous than a nice, hearty bowl of homemade soup? If you’ve been subsisting on leftovers, take-out, butter… Read more »

Round up: This Week in T.O.

Every Monday, #OnTheFourthFloor rounds up the events to check out this week, keeping you in the loop with what’s going on in the city. Monday, January 8: The Ossington Comedy Presents: Free Pizza for 2018 Baby! Winter can make the Monday blues extra blue, so why not try to shake it off with a little comic relief. Get a… Read more »

Round-up: This week in TO

Every Monday, #OnTheFourthFloor rounds up of events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday Nov. 21: Grease The Musical On Tuesday night, You’re the one that I want to reminisce with over those Summer Nights. Grease the Musical is in Toronto for a limited… Read more »

Best Holiday Window Displays in Toronto

The temperature has dropped and our Halloween candy has been eaten, which can only mean one thing: holiday season is upon us! Whether you’re a die-hard Christmas music fan or skew more Scrooge than Buddy the Elf, experience a little seasonal magic this month by checking out some of the best holiday window displays in… Read more »

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Wed. January 17, 2018

Media, Darling: Sarah Chan

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Wed. January 17, 2018

How to save money this winter


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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