On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Non-Toxic Beauty Favourites

When it comes to non-toxic beauty, it’s not just about using products that are all natural and organic. Instead, it’s about experimenting with products that don’t contain harmful chemicals such as phthalates, formaldehyde, petroleum, asbestos, lead acetate and coal tar. Specifically, these ingredients have been scientifically proven to be linked to issues such as cancer, hormone disruption,… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, February 6: Ossington Comedy Looking to start off the week on a happy note? Every week, Ossington Comedy hosts a comedic show that is guaranteed to give you non-stop… Read more »

PR Girl’s Guide: Super Bowl LI

Here #onthefourthfloor we are squaring up for Super Bowl LI airing Sunday February 5: the New England Patriots vs. the Atlanta Falcons. Whether you’re a football fan or just tuning in for Lady Gaga’s halftime show, everyone can agree that Sunday is (one of) the biggest days on television. If you’re looking to spruce up on… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, January 31: Cardioke We all watched in awe as Ariana Grande belted out her new hit single while spinning on a bike at last year’s VMAs. Now’s your chance to… Read more »

Media, Darling: Abdulla Khatib

Abdulla is a graduate from The University of Toronto who started blogging because he really enjoyed writing as a hobby. Although he wrote a lot for school, he didn’t find it fulfilling enough, so he decided to combine his passion for fashion and writing and create a menswear blog where he could help other gentleman… Read more »

Fashion-able: Five Alternatives to a Winter Parka

When it comes to winter, style sometimes falls by the wayside. As the temperatures continue to drop, finding a parka that is not only warm, but also fashionable can be highly problematic. Instead of opting for your typical oversized thermal jacket, why not spice things up this year? Although the winter months can be dark… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, January 23: Sean Leon “Life When You’re The Movie” is an independent short-film from the mind of Sean Leon designed to take the viewer through an abstract dream-like sequence of… Read more »

Sunday Meal Prep Ideas

We always start off the week with intentions of bringing a healthy lunch to work, but sometimes prepping lunch during the week is a hassle. To help make your workweek a little easier here are some of our favourite Sunday meal prep tips. Prep and freeze your smoothies Gathering all your ingredients and freezing them… Read more »

Media, Darling: Cory Lee

It’s hard to imagine there was ever a time in Cory Lee’s career when she wasn’t ready and able to exhibit some kind of fire. It’s fair to say that Lee has never failed to stand up for what she believes in: “It’s about working hard even when people want to put you down, keeping… Read more »

Healthy Drink Alternatives to Get You Through Dry January

So… it’s the middle of the month and you’ve still got a few weeks to go in Dry January. This means no vodka sodas, tequila or Chianti. Troubling, we know. That’s why we’ve created some healthy drink alternatives to keep you on the straight and narrow. Coconut Water Concoctions Coconut water is something you should… Read more »

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Mon. March 20, 2017

Round-Up: This Week in Toronto


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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