On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Long Weekend Loving: All The Events You Need To Know About

As another precious long weekend approaches some of us are scrambling to make plans worthy of this August heat. Luckily, Toronto is a hot spot for fun activities, and this weekend is packed with tons of events that will have you wishing summer could last forever. Outdoor Music Nothing says Canadian Long Weekend quite like beer,… Read more »

The Coconut Craze

It’s no mystery that coconuts have become the be-all and end-all of 2017. Whether it’s sipping on coconut water, switching to coconut sugar, or garnishing baked goods with coconut flakes, coconuts have unavoidably become a big part of our everyday lives. And of course, we cannot forget coconut oil; you’ve heard about it, you’ve read… Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor rounds up of events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, July 25: Magic Night at The Lockhart Check out The Lockhart starting at 7 p.m. this Tuesday for a magical experience! Join James Alan from Magic & Martini for… Read more »

Fashion: Island Vibes

Wish you were laying on the beach in The Maldives or The Seychelles? We’ll give you all the tropical feels with these fashion forward outfits, perfect for channeling island vibes. These printed looks promise pure paradise. We’ve seen this trend before and we are excited about the endless possibilities this time around. Celebrity Inspo This… Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor does a round up of events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, July 11: Embiria presents Balance: Meditation, Mindfulness + Eats Take a moment to relax and hit pause this week by joining Embiria for an evening yoga practice and guided… Read more »

Round Up: This Week in Toronto

Now that Canada 150 celebrations have wrapped up, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, July 4: Casa Loma – Symphony in the Gardens What a better way to ease into the workweek than a relaxing and insta-worthy… Read more »

Media, Darling: Andrea Traynor

Andrea is the founder of award-winning parenting site mommygearest.com, where she uses a scrutinizing eye to help consumers navigate the marketing-fuelled world of products, services and travel destinations. Backed by a healthy shopping addiction, her reviews are often met with love/hate for their honest-to-a-fault approach. She is also a travel addict, brand ambassador, social media… Read more »

How to rock 150 in all of the ways

Just like Canada does, we’ve got your back on how to rock that perfect Canadian red. The true north is celebrating its 150th birthday and it’s time to get super patriotic in style. Canada Day weekend is upon us and we’re ready to jump in the pool with these fashionable trends. Sesquicentennial, we see you…. Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Wednesday, June 28 – Frank and Oak 5th Anniversary Celebration Celebrate Frank and Oak’s milestone with music by DJ Ganbei and Shagabond, along with drinks, gifts and poutine (yum!) The… Read more »

Our June Concert Picks

Concert season is finally picking up and we are so excited to dance our hearts out to the great acts that are coming to Toronto this month! Check out our five must-see concerts for June. Saturday, June 17 – John Legend at Budweiser Stage Our favourite singer of love songs and ballads is set to… Read more »

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Round-up: This week in Toronto


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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