On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Rave: Argo’s Real Life Heroes Come to TIFF

Last September, there was a great deal of controversy surrounding Argo after its TIFF debut. Aside from the fact that the film gave almost sole credit to the CIA for the elaborate scheme that got the Americans out of dodge, when Canadian diplomat  Ken Taylor was primarily responsible, director Ben Affleck also snubbed Ken by failing to invite him to… Read more »

TIFF13 – Fave Five: Female Directors

Today we continue to chat about all things film in honour of TIFF. Of course, here at rock-it we love take charge women that can do it all. We’re talking our favourite female directors. Sofia Coppola Sofia got her big break before she could even walk, in The Godfather nonetheless! While there are indisputable advantages… Read more »

TIFF13 – Fave 5: It Girls of TIFF

A true “It Girl” is a young talent with an undeniable star quality, a girl with a certain je ne sais quoi. While fans may just be getting to know these young trendsetters, the attention they garner from Hollywood executives means these ladies will certainly be making the A-list.  What better place to find starlettes-in-training… Read more »

TIFF13 – Rave: Music at TIFF

TIFF is all about the glitz and glam of red carpets and movie stars, but don’t forget to make time for some of the most anticipated musical acts hitting Toronto during the festival. In between attending galas and screenings, here are the shows we can’t wait to see at TIFF 2013. James Murphy at The… Read more »

TIFF13 – Fashion-able: Red Carpet Style

TIFF13 – red carpet style Whether you are an actress, publicist or filmmaker, looking your best throughout TIFF can be a challenge. With everyone’s schedules packed to the brim, it takes a lot of pre-planning to ensure you have the right outfit for the myriad of events you will encounter. To inspire your perfect festival… Read more »

TIFF13 – City Living: TIFF hotspots

It’s almost here – the behemoth that is the Toronto International Film Festival. TIFF always brings a certain energy to our fair city, with buzzy films, late, great events and the ever-present hope to catch a glimpse of the hot actor de jour (arguably Benedict Cumberbatch this year, no?). In order to enjoy TIFF13 the… Read more »

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