On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

We’re Not Just Pretty: Andrea Grau

In the three short years since Andrea Grau founded Touchwood PR, she has secured clients such as Telefilm Canada, Alliance Films, Entertainment One, Pathé International, American Zoetrope, Back Alley Films, Rhombus Media, Union Pictures, VVS Films, and several other independent Canadian and international producers and filmmakers. Touchwood PR works in all areas of film and television: distribution, production, festivals and events. Before launching Touchwood, Grau ran the… Read more »

We’re Not Just Pretty: Deb McCain

Deb has over 15 years of experience in public relations and communications.  After completing her Master’s degree at the London School of Economics, she worked as a communications advisor to cabinet ministers in the Ontario Government before rounding out her communications experience across a number of sectors with Hill & Knowlton and GCI Group in… Read more »

We’re Not Just Pretty: Desia Halpin-Brill

Starting out in the culinary world, Desia Halpin-Brill soon realized that unless she got to eat with her friends, cooking and baking were not going to cut it. Looking for a new creative world, she attended Lasalle College in Montreal and received a scholarship to study at FIT in New York – where she found… Read more »

We’re Not Just Pretty: Ashley Ballantyne

You might remember that Ashley Ballantyne used to work on the fourth floor with us, but was offered her dream job at Canadian Stage and hopped over there. We miss her, but it did give us the opportunity to interview her for our We’re Not Just Pretty feature. Ashley recently joined the team at Canadian… Read more »

We’re Not Just Pretty: Laura Quinn

As senior manager of public relations with the Toronto Symphony Orchestra, Laura Quinn manages the media relations and corporate communications efforts at one of Canada’s major cultural institutions. She has worked in public relations for 10 years, starting as a temp with the publicity and promotions team at Alliance Atlantis Film Distribution, and leaving six… Read more »

We`re Not Just Pretty: Susan Smythe Bishop

Susan Smythe Bishop’s career in the motion picture industry spans more than 19 years. She joined Alliance Communications in 1992, and worked on (to name a few) The English Patient, Austin Powers and The Lord of The Rings trilogy. She also collaborated with many high-profile Canadian filmmakers, such as David Cronenberg, Atom Egoyan and Denise Robert. Later,… Read more »

We’re Not Just Pretty: Marissa Headley

I like long walks on the beach, candlelit dinners and dancing under the moonlight. Oops – wrong profile. Okay, here we go. Just a bit about me… I am a Torontonian who loves living in Toronto but also thrives on seeing other parts of the world. I like to travel because it opens my eyes… Read more »

We’re Not Just Pretty: Emily Scarlett

After graduating from the University of Western Ontario with an honours’ degree in Media, Information and Technoculture, Emily moved to New York to pursue her dreams of studying and ultimately working in the fashion industry. There, she attended Parsons School of Design in the Fashion Marketing, Merchandising and Public Relations program. She interned at Marchesa,… Read more »

We’re Not Just Pretty: Elaine Quan

Elaine Quan has worked in public relations for more than 15 years. After graduating from the University of Toronto, her career started in professional sports with the Toronto Raptors Basketball Club in 1994, which led her to position at a boutique PR agency, The Publicity Group, specializing in entertainment.  Later, in 2000, Elaine’s fashion PR path began… Read more »

We’re Not Just Pretty: Carmite Cohen

Carmite Cohen knew from a young age that she’d somehow do something in the entertainment industry, because she was always filled with useless pop culture trivia and seemed to know everything about movies and TV shows. She grew up in Israel, and spent her childhood in various countries, including Iran, Haiti, Rwanda, Niger and finally,… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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