On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Photo Friday: WMCFW fave looks

World MasterCard Fashion Week S/S 2016 is almost over and the designers have outdone themselves with this season’s collections! While we’ve been stunned by the looks all week, there are a few that definitely stood out to us. Below is a round-up, in no particular order, of our favourite looks that we’re dying to get our… Read more »

Who to follow on social for the best WMCFW posts

World MasterCard Fashion Week has finally arrived and we couldn’t be more excited! Filled with a jam-packed roster of amazing Canadian designers, the week-long event has every fashionista vying for seat at the latest show. Want to stay on top of all the front row action? Check out our roster of social media superstars to… Read more »

WMCFW: Designers we can’t wait to see

World MasterCard Fashion Week SS16 is around the corner and we’re beyond hyped to see what looks strut down the runway this time around. Whether they’re a newcomer or a returning crowd-favourite, this season’s designers are sure to wow us with some captivating looks. Here’s our list of the designers we can’t wait to see… Read more »

Photo Friday: World MasterCard Fashion Week 2015

WMCFW is sadly coming to an end (time for sleep!) so let’s look back at some of wonderful collections, guests, artists and of course the fun times the rock-it team had this week. We’re looking forward to next season!   Send us some of your fashion shots from the week by tweeting us @rockitpromo #WMCFW

WMCFW Round-up: Snapchat tastemakers to follow

WMCFW certainly gets a lot of social love on Twitter and Instagram, but make sure you’re not missing out on all the Snapchat action at the tents. We’ve found four stylish and avid snappers who share with us their ticket to this season’s most exciting shows. Get those resting fingers ready to go and enjoy the… Read more »

WMCFW: Designers to watch

David Pecaut Square is once again home to a colossal beauty of a tent: clean and classic, white on white and the perfect complement to our black on black uniform. World MasterCard Fashion Week, which kicked off last night, has returned for another season, showcasing some of the hottest Canadian collections for Spring/Summer 2015. The… Read more »

Media, Darling: Cameron Williamson

An experienced editor, art director and fashion expert, Cameron Williamson was recently named FLARE’s Editor-in-Chief. Williamson is not new to Rogers Media, FLARE’s parent company. From 2009 to 2011, he was Editor-in-Chief at Glow, where he relaunched the brand as Canada’s beauty and health authority. From 2006 to 2009 he was Art Director at Chatelaine, where… Read more »

Fashion-able: Staying warm at World MasterCard Fashion Week

We feel your pain. Not all skirts pair well with tights, and not all dresses are meant to be covered up with a coat. And in the last stretch of winter, the last thing you want to do is bundle up. That’s why we’ve come up with a list of five tips to stay both… Read more »

Fashion-able: World MasterCard Fashion Week, Day 1

We’re excited to welcome back Bianca Teixeira on our blog, who is recapping her favourite looks from day one of WMCFW. Check out her past post here, her writing for Dose.ca and her Twitter profile here. And, come back to the blog next week, where she’ll sum up the week for us. How is it possible that the first… Read more »

Fashion-able: World MasterCard Fashion Week, day one

We’re excited to welcome back Bianca Teixeira on our blog, who is contributing a post once again, recapping her favourite looks from day one of WMCFW. Check out her past post here, her writing for Dose.ca and her Twitter profile here. My Five Favourites from Fashion Week: Day One 1. Pink Tartan’s tea length skirts… Read more »

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