On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Tuesday, January 31: Cardioke We all watched in awe as Ariana Grande belted out her new hit single while spinning on a bike at last year’s VMAs. Now’s your chance to… Read more »

Photo Friday: Paris Haute Couture Week

In honour of Spring 2017 Paris Haute Couture Fashion Week coming to a close, we dedicate this #photofriday to the best and worst looks of the week. Whether you’re into street style or enjoy experimenting with ruffles, feathers, and matching sets, we hope this round-up provides you with some trendy fashion dos and don’ts for 2017. The… Read more »

Media, Darling: Abdulla Khatib

Abdulla is a graduate from The University of Toronto who started blogging because he really enjoyed writing as a hobby. Although he wrote a lot for school, he didn’t find it fulfilling enough, so he decided to combine his passion for fashion and writing and create a menswear blog where he could help other gentleman… Read more »

Fashion-able: Five Alternatives to a Winter Parka

When it comes to winter, style sometimes falls by the wayside. As the temperatures continue to drop, finding a parka that is not only warm, but also fashionable can be highly problematic. Instead of opting for your typical oversized thermal jacket, why not spice things up this year? Although the winter months can be dark… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, January 23: Sean Leon “Life When You’re The Movie” is an independent short-film from the mind of Sean Leon designed to take the viewer through an abstract dream-like sequence of… Read more »

Sunday Meal Prep Ideas

We always start off the week with intentions of bringing a healthy lunch to work, but sometimes prepping lunch during the week is a hassle. To help make your workweek a little easier here are some of our favourite Sunday meal prep tips. Prep and freeze your smoothies Gathering all your ingredients and freezing them… Read more »

Media, Darling: Cory Lee

It’s hard to imagine there was ever a time in Cory Lee’s career when she wasn’t ready and able to exhibit some kind of fire. It’s fair to say that Lee has never failed to stand up for what she believes in: “It’s about working hard even when people want to put you down, keeping… Read more »

Healthy Drink Alternatives to Get You Through Dry January

So… it’s the middle of the month and you’ve still got a few weeks to go in Dry January. This means no vodka sodas, tequila or Chianti. Troubling, we know. That’s why we’ve created some healthy drink alternatives to keep you on the straight and narrow. Coconut Water Concoctions Coconut water is something you should… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, January 16: Toronto Design Offsite Festival If you’re an art lover, you’ll be thrilled to know one of the most anticipated festivals in the city is back again. Toronto… Read more »

Media, Darling: Rebeca Zavaleta Ulch

Rebeca Zavaleta Ulch is a fashion and lifestyle blogger from Toronto. She founded Wishbone & Clover in July 2015 as a creative outlet to express her obsessions and personal style. Rebeca curates her daily style and life to inspire and motivate others. In addition to her blog and Instagram account she is the Creative Director and founder of Wishbone &… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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