On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Your guide to athleisure this fall

The average closet is no longer categorized specifically and we no longer shop for work, shop for play, and shop for whatever else. Today, we spend with the intention of wearing one single item for various occasions in our lives. The resulting trend: Athleisure. However, there are a few rules on how to make an… Read more »

Best BCAM Products 2017

Breast Cancer Awareness Month is well underway, and this year’s brand partnerships are outstanding. Scroll through to see how you can shop fantastic products from your favourite brands, while simultaneously supporting breast cancer charities doing amazing work. Bobbi Brown Pink Peony Illuminating Bronzing Powder Set Give yourself that rosy cold-weather glow year round with this… Read more »

Round-up: This week in Toronto

Every week, #OnTheFourthFloor rounds up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Tuesday, October 10  – Free Barre Class Ok, let’s be real. After our Thanksgiving coma yesterday we could all do with a little bit of exercise, right? And what better way… Read more »

Must reads this season

With the cold slowly but surely creeping over the city, our evenings are more likely spent in the comfort of our homes. Whether on the sofa or in bed, this is the perfect time of year to get snuggled up with a good book for a captivating read. Here are some of our newly released hot picks… Read more »

Fall jackets we’re loving

This season’s collection of coats truly takes us back to the days of scouring our mothers’ closets and playing dress up. It’s a season of throw backs. No worries if your aunt ditched the shoulder padded fur way back when, we’ve got some fresh finds for you this fall. Be Bold In Red Red is… Read more »

Five turkey alternatives for a Happy Veggie-Thanksgiving

With Thanksgiving quickly approaching hosts are planning their feasts, dressing the table with gourd-forward décor and getting excited to see family and friends. But wait…what do you make for your vegetarian loved ones? Here are five delectable turkey alternatives that will have your guests giving extra thanks, this holiday. Gardein Savoury Stuffed Turk’y This soy-based… Read more »

Kitten Heel Comeback

Time to dig into your mom’s / grandma’s closet ladies! Kitten heels are back and taking over all the runways. Was it just three years ago when Kitten heels were un-cool? We all know that low heels have been super trendy this past summer, with everyone investing in a pair of mules. Now all we… Read more »

Round Up: This Week In Toronto

Every Monday, #OnTheFourthFloor rounds up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Monday, October 2: Improve Drop-in at The Second City Give your jokes a trial run before Thanksgiving dinner. Second City hosts an evening improv drop in class for all levels. While there… Read more »

Round-Up: Fresh Faced

It’s THAT time of year again! When everything changes. Summer fades to fall, dry air cuts through the city’s humidity, and most importantly your skin requires a lot more TLC. Don’t fret, we’ve got you covered, with a few tips and some of our favorite products to transition your skin from summer to fall without losing… Read more »

Cookbooks we’re feeling this autumn

The heat wave has at last lifted and that can only mean one thing: goodbye summer bod (well, for now), and hello comfort food. While we are very exited for all the stews, pies and potato-loaded dishes one could hope for, there is more to fall than these dishes alone. In anticipation of sweater weather,… Read more »

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Feature Athleisure Photo
Tue. October 17, 2017

Your guide to athleisure this fall

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Wed. October 11, 2017

Best BCAM Products 2017

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Tue. October 10, 2017

Round-up: This week in Toronto


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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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