On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Media, Darling: Katherine Flemming

As ELLE Canada’s Health and Beauty Editor, Katherine Flemming directs the beauty content across ELLE Canada and ELLECanada.com, where she has worked for the last four years. Prior to that, she was the Senior Beauty and Health Editor at Canadian Living, and has freelanced for publications such as Glow, Fashion, TV Guide and Metro News…. Read more »

CMW 2017 Highlights

Canadian Music Week wrapped on Sunday night, and it will probably take us a couple of days to fully recover from all the late nights of local and international talent. Here are our CMW 2017 highlights: The Honest Heart Collective Showcase Thunder Bay rock band, The Honest Heart Collective kicked off the first night of CMW… Read more »

Round Up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, April 24: Boss Lady Mondays This Monday join Boss Ladies, Amy Matysio and Alysha Brilla at this monthly women’s gathering featuring some of our favourite things: story telling +… Read more »

Photo Friday: Coachella Festival Fashion

With the first weekend of Coachella behind us and the second just getting started, festival season has officially begun! From celeb sightings to surprise performances, the first weekend of Coachella was nothing short of epic. The 6ix gods made an appearance, with Drake joining Future on stage and the Weekend taking a break from snuggling up with… Read more »

DIY Face Masks for Flawless Skin

It’s well into the new year and we #onthefourthfloor are still digging the ethos of healthy living. Whether we’re talking about recipes, skincare or fitness routines, we are definitely still on that “new year, new you” health kick. Today we are thinking all things skincare…in specific DIY face masks. There is something so satisfying about… Read more »

Spring Clean Your Skincare Routine

After months of snow, slush and frigid temperatures, spring is finally on the horizon. And with warmer temperatures, brings a whole new, refreshed beauty routine. While we’ve spent the latter half of 2016 layering on serums, balms and oils, warmer air and increased humidity means our skin is about to be in for a shock…. Read more »

Round-Up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, April 10: 86’D Monday Beers of Spring Party In this week’s edition of 86’D, the Drake presents its Beers of Spring Party. Be a guest judge in one of the… Read more »

Spring Footwear We’re Loving

Goodbye winter clothing, hello spring/summer fits! Warmer days are upon us and we’re ready to dip our toes into the latest fashionable trends. We’ve seen some of our fave ladies Gigi Hadid and Sofia Richie strutting in some fabulous footwear, and we can’t help but get inspired to revamp our closet to start off spring with a… Read more »

Fashion-able: How To Rock Frayed + Uneven Hems

Every season, there is a go-to denim trend that makes its way into every stylish girl’s closet. This SS17 season, we saw tons of wearable denim trends that nodded at every variety of personal style. From Roberto Cavalli experimenting with different widths and washes to Dolce & Gabanna rocking sequin and pearl embellishments, the spring 2017… Read more »

PR Girls Guide: The 2017 JUNO Awards

The countdown is on! Only five more days until the best in Canadian music will gather at Ottawa’s Canadian Tire Centre for The 46th Annual JUNO Awards. Gear Up The JUNO Awards partnered with Peace Collective for the coolest JUNO merch yet! The collection includes two t-shirts, two sweaters and a cap, featuring “Canadian Built”… Read more »

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Tue. April 25, 2017

CMW 2017 Highlights

Mon. April 24, 2017

Round Up: This Week in Toronto

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