On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

Best Street Style Looks From NYFW + LFW

It’s the middle of fashion month and while we’re documenting (and drooling over) looks from New York and London Fashion Week, we thought we’d take a moment to appreciate some looks off the runway as well. Although not featured directly in a specific show, street style offers a blend of runway and sidewalk style with plenty… Read more »

Fashion-able: NYFW + LFW FW17 Recap

Fashion month is almost half way over! With New York and London wrapped, we anxiously await Paris and Milan. As always the month has been full of memorable and Instagrammable moments. From Selena Gomez and Anna Wintour sitting front row at Coach, to the cheeky hair and Anna Sui, and the lack of set at… Read more »

Round-Up: This Week in Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay in-the-loop with what’s going on in the city. Wednesday, February 22: Toronto Professionals & Entrepreneurs Social Mixer This Wednesday, head to The Thompson Hotel to network with young professionals, entrepreneurs and art lovers alike. Designed to encourage connections with like-minded… Read more »

Give Your Hair A Heat-Styling Break

When the temperature drops, our hair goes through a bit of a shock. It’s colder, it’s drier, and our hair is still recovering from the damage it endured throughout the summer months (re: sunshine and sea salt sprays). Add constant blow drying, curling and straightening to the mix, and you have yourself the perfect recipe for… Read more »

Family day activities

Family Day is right around the corner, so it’s time to call your siblings and plan some activities! We’ve rounded up five great things to do in Toronto this Monday to make the most of the family-loving time. Ripley’s Aquarium If you haven’t gotten a chance to dive into Ripley’s aquatic world yet, there’s no… Read more »

Fashion-able: Grammys 2017 Best + Worst

From Lady Gaga performing with Metallica to Bruno Mars paying tribute to Prince, the Grammys were full of memorable and iconic moments. Of all of award season, the biggest night in music is also one of our favourite nights for fashion. Musicians typically take more risks with their wardrobes than actors, serving up daring, shocking,… Read more »

Round-Up: This Week In Toronto

Every Monday, #OnTheFourthFloor is rounding up events to check out and everything else you need to stay-in-the loop with what’s going on in the city. Monday, February 13: Before the 6ix: Ladies First There is no doubt Toronto’s music scene is the hottest it’s been in years. Join the panel discussion of Before the 6ix:… Read more »

Photo Friday: Best looks from RE\SET

As all eyes shift to NYC to see what is in store for Fall 2017 we’d like to take a minute to appreciate the FSHN on this side of the border. This week THE COLLECTIONS presented RE\SET in Toronto, a two night event showcasing Canadian designers in a showroom and presentation setting. With the goal of… Read more »

5 Toronto art galleries you haven`t checked out yet

Toronto is a city full of creative energy and buzzing new artists. With so much talent, Toronto is home to many unique art galleries hidden around the city. Take a look at 5 art galleries you may not have heard of yet. These galleries showcase amazing pieces and exhibits from artists in the city and all… Read more »

Non-Toxic Beauty Favourites

When it comes to non-toxic beauty, it’s not just about using products that are all natural and organic. Instead, it’s about experimenting with products that don’t contain harmful chemicals such as phthalates, formaldehyde, petroleum, asbestos, lead acetate and coal tar. Specifically, these ingredients have been scientifically proven to be linked to issues such as cancer, hormone disruption,… Read more »

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Wed. February 22, 2017

Fashion-able: NYFW + LFW FW17 Recap

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Tue. February 21, 2017

Round-Up: This Week in Toronto

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