On The Fourth Floor is a blog by rock-it promotions, a boutique PR company in Toronto.

A PR Girl’s Guide to Sober October

Ahhhh fall. There are so many reasons to love this season, only one of them being the baggy sweaters that conceal those extra few patio pounds gained here and there (extra insulation, amirite?). One fall tradition we’ve become fans of is Sober October, the perfect opportunity to give your body (especially your liver) a well-deserved rest… Read more »

Rants and Raves: Grown-up colouring books

With grown-up colouring books popping up everywhere from book shops to funky boutiques, their presence has been impossible to ignore lately. A lot of people have mixed feelings about their supposedly “therapeutic” and “stress-relieving” properties, but here #OntheFourthFloor we’re open to anything that can calm us down after a hectic day in the world of… Read more »

Round-up: Toronto Pride Guide 2015

From June 19 through to the wee hours of June 28, from the corner of Church and Bloor, all the way to Dundas Square come OUT and play for Toronto Pride! Even though Toronto hosted WorldPride last year #PrideTO still knows how to throw the biggest and best Pride celebrations. From celebrity performances to all day outdoor… Read more »

Round-up: Summer Markets for summer goodies

If you’re looking to get your hands on fresh, home-grown food and all-things vintage, antique or handmade, you need to check out our top picks for summer markets to visit over the next few months. These hotspots are packed with unique finds and delicious treats. Bonus: since most of these markets are outside, purchase or… Read more »

Rave: Noncommittal ways to change your hair

We’re huge fans of Riri and Nicole Richie‘s latest spot-on trendy hairdos. Unfortunately for us, we don’t have a huge team of hairstylists on staff or the sizable cash flow to invest in the hair-betterment fund. No need to fret, we’ve rounded up ways to experiment with tress trends that won’t break the bank and… Read more »

Fave 5: Our fave Summer reads

What could possibly be more relaxing than reading a great book and bathing in the sun’s rays? Nothing else comes to mind other than sipping on a summer cocktail. Reading doesn’t always have to be a daunting task and you don’t have to read a 2000 page epic novel to earn your book worm status… Read more »

Fave 5: Cool artists you should check out

Toronto has birthed some amazing creative talent, but we’re not always recognized for it. Here are some artists we’ve been following for a while and feel the need share with everyone. If you haven’t heard of them, now you know. If you have, kudos to you friends. Their work is breathtaking and their back stories… Read more »

City Living: Best Toronto photo opps

Here #OnTheFourthFloor, we’re experts at upping those insta likes. It’s not always about posting during prime time or the brightness factor. People want to see unique, dynamic and interesting photos, so what better place to take cool selfies, landscapes and group shots than the diverse city of Toronto!? Take a look at these awesome places for… Read more »

Round-up: Concerts you can’t miss this spring

Now that warmer temperatures are here, there’s all the more reason to go out and enjoy the city. We’re big music fans here #OnTheFourthFloor, with a wide variety of musical tastes and preferences, and the spring weather has put us in the mood to check out some concerts. Jamming out to our fave artists in… Read more »

Yum yum: Healthy food trends for 2015

Every new year brings additional health trends to keep up with, and 2015 is no different. Over the years we’ve learned to steer clear of processed foods, aspartame and preservatives and welcome organic local food, coconut oil, kale and quinoa into our healthy diets. But it looks like 2015 will be the year of weird looking foods… Read more »

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Another example of a great recess snack from our youth...and surprisingly hard to find photos of online.

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